What is one of the most effective marketing strategies in the world? Do you know? Is it social media marketing, SEO, direct marketing, internet marketing? I could go on listing all of the different marketing strategies that are extremely effective to help your business make more money. But none of the above strategies are as effective as the OLDEST strategy in the world.
What is it you ask?
It’s ‘word of mouth marketing‘ my friend.
I mean, think about it. Word of mouth marketing has been around since the beginning of the world. I can bet you that in the prehistoric times, when the cavemen ruled the world, word of mouth marketing existed and worked extremely well for everyone. If one caveman made a really good club that didn’t break, worked well and was easy to use, his cavemen buddies probably told their cavemen buddies about the club when their club broke into pieces trying to beat each other over the head. Talk about word of mouth marketing in prehistoric times
You get the point, right? Word of mouth marketing is extremely powerful because you have other people, besides you, telling their friends about your services or your products. You are no longer the one who keeps telling people: Buy my stuff! You have your past customers, clients or anyone else for that matter, tell the world about how great your product or your service really is. That my friend is POWER! That my friend is word of mouth marketing at it’s finest.
But how do you achieve that word of mouth? How do you get it going? First of all, your service or your product can’t suck. If it sucks, it won’t stick. Are we in agreement? Cool. Everybody knows that if a product or a service sucks, they won’t recommend it to their friends. In fact, it can have to total, 180 degree negative effect on your business. How?
Let me ask you a question? Have you ever had a bad experience with a product or a service and you were so mad that you told everyone you knew about how bad that experience was? I remember reading about a Cable repair man who fell asleep on the sofa in customer’s home while waiting on the reply from the support department. The customer went ahead and recorded the guy sleep and it was plastered all over the internet. BAD news for that company. By the way, that company is one of the biggest cable companies in US.
So, having a great service and/or product is a must, that goes without saying. Next question is: How do you get exposure for your product or service so you can get the attention you deserve. Sometimes, you need to do some good old fashion marketing. Sometimes, it may just fall right into your lap.
And today, I think that opportunity has fallen right into your lap. What do I mean by that? Well, if you live in United States, you have probably heard of a magazine called FAST Company. You can check them out at fastcompany.com. About a month ago, they started a campaign called “The Influence Project.” Basically, the influence project was created to find the 2010 most influential person online. Here’s the crazy part about this project.
If you sign up with the Influence project, they are going to print your picture in their November issue of the “Fast Company” magazine. Now, let’s think about this. You are trying to get more clients. Do you think that being published in “Fast Company” magazine would give you a really BIG credibility boost? HECK YA! For me, it’s a no brainer. In fact, I did it myself and it was easier than ever. So, unless you don’t want more credibility for yourself and your business, I suggest you get listed within the Influence Project.
Here’s how it works:
Step #1 : Click on the image below to go to the Influence project page.
Step 2: Once you are on the page, get started by signing up with the Influence project. It’s really easy. All you have to do is provide them with few details like your name and email address, picture and you are all set. They’ll give you your very own url that you can use to share with the entire world. Why would you want to do that? Because when you do, you’ll influence rank with get bigger and you’ll be able to influence more people. I don’t know about you but I love helping people. If I can help someone get more business, help their life get better and/or make more money, it’s all worth it. That’s why I do what I do every day.
Step 3: Here’s a tip for you: Send your link to your friends on Facebook and twitter. Just post a short message telling them about the project. if you don’t know what to say, here’s a short message you can use:
Want to be published in a popular magazine? Fast Company will publish your photo in their Nov. issue for FREE here (insert your link here)
Cool. I hope you went ahead and did this. Here’s what else I am going to do. Later this week, on Friday to be exact, I will post another blog post about this project and how it used word of mouth marketing in its success. In that post, I will dissect the Influence Project showing you how you can use this to benefit your and your business, how to make it successful and how you can do a similar project for your business to get tons of exposure. In short, you won’t want to miss that post.
I’ll see you on Friday. In the meantime, go ahead and sign up with the Influence project. That way, you can see first hand how they did it. Also, let me know what you think about the project in the comments below. I would love to hear your feedback about the project and the word of mouth marketing strategy.
Generating quality real estate leads from Craigslist can be hard, tedious and time consuming. Especially when you have to go to craigslist each and every day to look for those leads yourself. But what if, just what if there was a way to automate the whole process of getting TARGETED and high quality leads AUTOMATICALLY to your inbox each and every day? Wouldn’t that be great? Better yet, what if you could use that strategy for FREE and have it up and running in the next 10 minutes?
How would that sound?
Well, I have the answer for you today. I know that many people are using real estate craigslist for their real estate business. Many people, which may include you, go to craigslist to
look for leads and spend hours searching for that lead.
But what if I told you that you can setup an automated process to have all of those TARGETED leads come to your inbox each and every day and it will cost you….NOTHING!
Check out the free video by clicking on the image below and you’ll be taken directly to the video.
It will take you about 10 minutes to set up and you are done.
I love this strategy. I showed it to a recent bootcamp attendees and they kept coming up to me afterwards saying how much they appreciate it and how much time I have just saved them each and every day.
Well, now, it’s your turn.
Also, don’t forget that I am offering my monthly SWAT Inner circle members area, normally selling for $97 per month for a one time investment fee as a 4th of July special. Check it out and I hope to see you on the other side.
One of the biggest problems most real estate websites face on the internet is getting people to not only stick around on their site but to return to it later. This is one of the biggest problems websites face. Why would someone want to visit your site? Why would they want to come back and see your site again? Well, the solution to that problem is much easier than you think. You can fix that problem in the next 10 minutes. Then stick around and read this article.
Let’s take it step by step to address the problem. What do real estate websites have that does not make the visitor come back to the site?
A typical real estate website has a home page, an “about us”, a “contact us” page, a page that describes what they do, information on how one can sell their home fast, a page targeting private money lenders, maybe some calculators and a long form the buyer/seller needs to fill out in order to contact the investor.
Now, do you see any problems with that layout? I do. Here’s the problem. First of all, the entire website is “about the company.” It’s focus is not on the visitor, but rather the company. It doesn’t look deep into the visitor’s problem and really solve it. Sure, it does talk about how they can sell their house fast and how they can stop foreclosure but it always goes back to the company.
When you visit a website, you should be thinking to yourself: What’s in it for me? What am I going to get out of this site, this page? What will this person/company/site do for me? Why am I reading this article? What is this article going to do for me? How is it going to benefit me? Continue reading! »
I had to take a picture of this and share this with you. When my wife pointed it out to me in the store, I laughed really hard. It made my day and I figure I share this with you to hopefully make you laugh and make your day.
Question: How do you keep America healthy?
Answer: See the picture! By the way, this is a 100% REAL, untouched photo taken at a big chain store you’ve probably visited at least once this week. I took it with my iPhone and haven’t made any changes to it. Enjoy!
Jay Leno, where are you? This can be your next Tuesday headline! lol
A little birdie told me ,actually it was adage.com, that Facebook is coming out with another MEGA feature. I think they are challenging Google and Twitter here which is fun to watch. However, for us entrepreneurs, this type of a feature has a different meaning. Why? Because it will allow us to market to our audience on a local level and compete with businesses we never thought we could compete with in today’s economy.
So what is that feature I’m talking about?
Well, as of right now, it sort of seems as a rumor because Facebook won’t confirm it but here’s the deal. it seems that by the end of May or beginning June, Facebook will releases a location based feature into their status updates. What does that mean?
That means that whenever you create a status update, you will be able to share your location with the world. For instance, if you just had a tasty frap at a local Starbucks and want to see if anyone wants to get together with you, you will be able to post and update with your location and your friends will be able to get together with you. Now, let me ask you a question…
Is that cool or scary?
What do you think?
I want to hear your thoughts on that in the comments below. As far as real estate goes, I think that this feature will allow real estate professionals to do some crazy, localized and targeted marketing using one of the most popular websites on the internet. Did you know that Facebook is signing up about 1 million people per day! Yeah, I said per day, not month, not a year, per day.
In today’s post, I wanted to talk to you about Google’s recent changes because it affects you in more ways that you can imagine. If you are utilizing Google for your marketing purposes, trying to get on the first page of Google, allowing people to find you in your local market on Google and so forth, then you need to read this post and watch this short video.
In the past month or so, Facebook has shaken up the internet world with their releases of Web-Wide share feature. It has been said that Google views Facebook as their only real competitor who actually at the beginning of March of 2010 has received more traffic to their website that Google itself. Now, that’s an accomplishment.
In response, Google is releasing their tricks including their new and improved search page. Actually, they have released this feature long time ago but until last week, it was released on a limited space. This past week, Google released the feature across their entire network.
So, how does this affect you and why should you, as an investor, a businessman/businesswoman care about this?
Watch this short video and I’ll tell you why. It’s some powerful stuff!
So, what did you think? Do you have any questions or comments about this new change? Let me know in the comments below and I’ll answer them for you.
It’s Peter Kolat. In today’s post, I want to share with you a new feature that twitter is testing, or at least one of their employees to help them gain even more viral market share for their website. What is that new feature you ask? Well, it’s the ability to embed tweets into websites.
What? Embedding tweets? What does that mean?
Let me explain…
You know how when you watch a video on Youtube, you can take the video, hit the embed button under the video, and Youtube is going to give you a piece of code you can copy and paste into your own website? Well, that’s what twitter is working on doing for their own website. Can you see the possibilities?
I hope so. If not, then check out the video below.
Ohh, and here’s a sample tweet I inserted into my own website to see if it work. Ok, twitter… Let’s see what you got. Here I go:
I see twitter is taking it to a new viral level. U will be able to embed tweets into your website or a blog? Hmm, Youtube embeds videos. less than a minute ago via webPeter Kolat
peterkolat
What do you think? Personally, I think that when they clean up this code and make the feature more streamlined, actually add it to the twitter stream in a form of a button where someone can click on it to grab the embed code, the sheer number of retweets is going to explode. Also, once individuals start incorporating that feature into thier own marketing strategy, THE RIGHT WAY, they’ll see an increase in the number of followers and ranking for their twitter accounts.
Not to mention, it’ll be easier for one’s campaign to go viral. Good luck and tell me your feedback in the comments below. Most importantly, I will be following this development and post you here on my blog. I suggest you sign up to my list so you don’t miss anything in the near future.
I don’t normally talk about politics but I had to write about this. Why? Because if this was you or me, we would be out of business LOOOOOONG TIME ago. Let me ask you a simple question:
What business can you run where 80% of your customers don’t trust you and still run that business?
I’ll tell you what business.
The US government!
Better yet, what business can you run where 80% of your customers don’t trust you, you spend money like crazy on stuff that you can’t track it’s results, get into a huge debt because of that, your customers can almost never reach you, and the people who run that business are NOT even a businessmen, they’re politicians?
In today’s post, I want to talk to you about a strategy that you should be using in your real estate business. Why? Because this one strategy, if implemented correctly into your business, will help you explode your business and make you more money. Now, who doesn’t like more money right?
To tell you the truth, the reason why I am writing about this strategy because of my really good friends who is a very successful real estate investor and who owns a very popular website, which you probably been to in the past, asked about this strategy. I went ahead and replied back to him with my answer.
Since I want to genuinely help you as well, I figured that instead of charging for this, I would just post it here for free. What do you think about that? Is that cool or what? But why would I just give it away?
Well, the way I see it is, at least hope that it will happen is that if I provide you with a killer stuff on my blog, not only will you come back here to my site and join thousands of other real estate investors on my list who get cool strategies like this for nothing, but you’ll hopefully pass it along to others, spread it around the internet and the good karma will pay back for you in dividends.
So, the question was: When it comes to email marketing, should we send out just text emails or html emails, or both? Continue reading! »
In today’s post, I am going to make some people mad. Here’s the deal. This past week ending on March 13th, 2010, Facebook has dethroned Google as the #1 visited website on the internet in the United States. You can see the new release by going to Facebook_reaches_top_ranking
Yes it did. But I wouldn’t discount Google yet because they are starting to do some crazy stuff when it comes to social media marketing. I find it very interesting though that Facebook got more traffic than Google. They are not a search engine but a social media website. People go there to socialize, not search for stuff they need to find on the internet.
Let me ask you a question…
In today’s post, I want to talk to you about a strategy that you should be using in your real estate business. Why? Because this one strategy, if implemented correctly into your business, will help you explode your business and make you more money. Now, who doesn’t like more money right? 
In today’s post, I am going to make some people mad. Here’s the deal. This past week ending on March 13th, 2010, Facebook has dethroned Google as the #1 visited website on the internet in the United States. You can see the new release by going to 
