real estate marketing, real estate internet marketing, real estate resources

Top 3 Real Estate Marketing Ideas 2018 Edition

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Written on by Peter- REBB Founder

real estate marketing ideas 2018It’s been a looooong time since I wrote on this blog.  It’s 2018 now and Real Estate marketing ideas 2018 edition will show you some of the free marketing ideas that you can in your own real estate investing business right away.

Let’s be honest, there’s no shortage of marketing ideas on the internet, especially when it comes to marketing your real estate investing business.  So, why should you listen to this article?  Well, because my own business is all about helping real estate companies grow their businesses and running effective marketing on the internet to help them generate targeted real estate leads.

Now, I will say that most of the marketing I am doing is paid marketing as I truly believe that if you are in business, you have to spend some money on marketing.  Also, paid targeted real estate marketing that’s well optimized will pay dividends for your business.  In short, it’s money well spend.

So, let’s get to it…

Real Estate Marketing Ideas 2018 – Idea #1: Facebook marketing

The first real estate marketing idea for 2018 is for you to take advantage of the social media landscape that has exploded over the past decade, specifically Facebook and Instagram.  You see, when it comes to real estate, the business is a visual medium, people want to see pictures, videos, especially when you bought a beat down, barely standing house and turned it into a work of art that someone is proud of living there.

Now, Facebook’s Ad platform is amazing when it comes to targeting people on facebook, you can target them based on their location and demographics.  More importantly, you can target them based on their interests which is where part of the magic happens.

For this particular post, it won’t make sense for me to go into that subject because I could write whole chapters just about that.  However, I will say this… in order to succeed with the targeting, I suggest you write out your perfect customer, what their perfect day looks like, in detail.  I’m talking about…

What do they read, write, watch?

Where do they hang out?  What do they do on every day basis?  What are they passionate about?  What do they talk about?  What are they afraid of?  Where do they hang out online, on Facebook and so forth?

Once you discover these common denominators, marketing to them will get much easier.

Real estate marketing ideas 2018 – Idea #2: Direct Response Marketing

Direct response marketing has always been great in real estate.  Personally, I don’t think this will ever go away for as long as people continue to get snail mail (which I think will eventually go away with the invention on new technologies).

Sending out postcard and yellow letters still works.  Here’s the secret:  Consistency and follow up.  When marketing using postcards and yellow letters, you have to be consistent and mail out to these people at least 5-7 times before you see a bump in response.  Your first or second mailing will bring you very little response.  It’s with the 4,5 and 7th mailing when you see a bump of people calling you and reaching out to you.

One strategy that I see working well to get people open the letters up is to send them an envelope that looks like a wedding invitation, personal, with a regular stamp in one of those square envelopes.  People like to be invited and that tends to get them to open up and read your stuff.  Obviously, the copy, what you actually say in the letter is more important but if they won’t open it, they won’t read it.  So, one step at a time.

Real estate marketing ideas 2018 – Idea #3 – Your very own real estate lead generation website

If you don’t have a real estate lead generation website on the internet, in 2018, you are missing out on a big chuck of leads.  People are skeptical, they do their own research, look up companies, ask around and read reviews before making a decision to call you.

So, make sure you have a great website.  OnCarrot is a great service that you can use to quickly build a real estate investing website.  I know Trevor and he is one stand up guy and can vouch for his company.  I don’t think you’ll go wrong by using them.  Just make sure you add your own flavor to the site, to the content as otherwise, you’ll blend with everyone else who is using the templates provides by Oncarrot.

One tip on that, make sure you have a great lead magnet, something that they can get from you for free.  In exchange, they can give you their email address.  I’ve talked about this many times on this site, as far back as 2008-2009 before all of the REI gurus talked about real estate squeeze pages.  So, read up because these pages are still current and they work like clockwork.

So, that’s all for the top 3 real estate marketing ideas 2018 edition.  One last note…

In order to really make this work, you combine ALL of these 3 strategies together to explode your real estate lead generation.  Here’s what I mean…

You login to your FB ad platform (free service) and get your Facebook pixel and immediately put it on all of your pages on your site.  That way, FB will track everyone who comes to your site.  Then, go back to FB and setup an audience for your site.  That way, you can later retarget the people that came to your site on FB.

Next, take the list you are using for mailing your letters and postcards and upload it to Facebook so you can market to them on FB as well.  Facebook will usually find about 30-60% of people from your list on Facebook and then show them your ads there.  As of right now, you can start Fb ads for as little as $5/day.

The, drive the traffic to your site, combining your articles and your squeeze pages to generate leads.

Cool right?

So, if you have any questions, reach out to me.  Like I said before, I do this every day in my business for many REI gurus and clients so if you’d rather go that route, to have someone do it for you, reach out to me and we can schedule a consultation call to see if we are a good fit.  Looking forward to it.

Can You Relate to this Funny Video?

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Written on by Peter- REBB Founder

I just watched this short clip on Ryan Lee’s website and I had to share this with you.  The video is really funny.  In fact, I was laughing out loud as I watched the video.

Here’s the thing…

In today’s society, we sometimes forget how fortunate we are and what we have thanks to the technology around us.  In this video, I find it funny when he mentions the rotary phone.  In fact, when I was little living in Poland, we didn’t even have a phone at my house.  When my mom would call me from United States (she was already living here trying to make money for us while I was living with my Aunt and my Uncle back in Poland) she had to call the town’s city hall and make arrangements with them to call back at a later time, say at 3 pm.  Then, someone from city hall would come over to our house to tell us about it and we would head over there around 3 pm and wait for her to call back.

That’s how we used a phone 🙂

By the way, it was a rotary phone.

So watch this short clip, enjoy it, laugh out loud.  Sometimes, we all need to let loose and laugh.

To Your Success,

Peter Kolat

P.S.

If you have some funny clips that you have found before on YouTube, post a comment here using Facebook and share it with me and everyone else reading this blog.

P.P.S.
I know this isn’t my typical marketing strategy post but I feel that we all need to take a break, right?

Real Estate Internet Marketing Just Got Harder – Or Did it? Google Instant Preview In Full Effect

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Written on by Peter- REBB Founder

Real estate internet marketing Google instant previewDid real estate internet marketing just got harder with Google’s New feature called Google Instant Preview? Or did it actually make our lives easier? I guess it all depends on how you look at it. If you ask me, it just made our job easier when it comes to marketing our real estate websites on the internet using Google and search engine optimization (SEO). Why? So, the question still remains:

Real Estate Internet Marketing – Harder or Easier?

Check out this short video and I’ll explain everything in there for you. In this video, I’ll answer questions such as:

  • Why you should pay attention to this new tool?
  • How you can benefit from this new tool?
  • Why you should update your main website page?
  • What will happen when if you don’t take action?
  • Will your Real Estate Internet marketing start to die?

Watch now and share this with your friends. Believe me, they’ll thank you for it because it will help their business in a big way. So go ahead, comment and hit the “Like” button on this page.

So, what do you think? Let me know by commenting below. I would love to hear your thoughts on this.

To Your Success,

Peter Kolat

Facebook Real Time Search – How Real Estate Pros & Business Owners Can Exploit Facebook New Features To make more money for their business

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Written on by Peter- REBB Founder

Facebook Real Time SearchFacebook is at it again with their new Facebook real time search.  Now, they added some powerful features that will help your real estate business to make more money.  What features you ask?  Those new features include:

Facebook Real Time Search

Liked articles will start appearing in search results
Facebook Open Graph improvements
Facebook Credits
Facebook Pages Browser

So, check out the video I made for you.  Pay close attention to the part where I talk about how your content can be found in the search results.  Personally, I think that’s huge!  After you finish watching the video, I would love for you to hit the like button and let your friends know about these new features.  Let me know what you think about this as well.

So, what did you think?  Are your creativity wheels turning in your head?  🙂  Do you see the possibilities that Facebook Real Time Search will do?  They are in mine.  Let me know your thoughts below especially about Facebook Credits and Facebook Real Time Search.

To Your Success,

Peter Kolat

What is the MOST Effective Marketing Strategy of ALL Time?

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Written on by Peter- REBB Founder

word of mouth marketingLet me ask you a question…

What is one of the most effective marketing strategies in the world?  Do you know?  Is it social media marketing, SEO, direct marketing, internet marketing?  I could go on listing all of the different marketing strategies that are extremely effective to help your business make more money.  But none of the above strategies are as effective as the OLDEST strategy in the world.

What is it you ask?

It’s word of mouth marketing my friend.

I mean, think about it.  Word of mouth marketing has been around since the beginning of the world.  I can bet you that in the prehistoric times, when the cavemen ruled the world, word of mouth marketing existed and worked extremely well for everyone.  If one caveman made a really good club that didn’t break, worked well and was easy to use, his cavemen buddies probably told their cavemen buddies about the club when their club broke into pieces trying to beat each other over the head. Talk about word of mouth marketing in prehistoric times 🙂

You get the point, right?  Word of mouth marketing is extremely powerful because you have other people, besides you, telling their friends about your services or your products.  You are no longer the one who keeps telling people: Buy my stuff!  You have your past customers, clients or anyone else for that matter, tell the world about how great your product or your service really is.  That my friend is POWER! That my friend is word of mouth marketing at it’s finest. 

But how do you achieve that word of mouth?  How do you get it going?  First of all, your service or your product can’t suck.  If it sucks, it won’t stick.  Are we in agreement?  Cool.  Everybody knows that if a product or a service sucks, they won’t recommend it to their friends.  In fact, it can have to total, 180 degree negative effect on your business.  How?

Let me ask you a question?  Have you ever had a bad experience with a product or a service and you were so mad that you told everyone you knew about how bad that experience was?  I remember reading about a Cable repair man who fell asleep on the sofa in customer’s home while waiting on the reply from the support department.  The customer went ahead and recorded the guy sleep and it was plastered all over the internet.  BAD news for that company.  By the way, that company is one of the biggest cable companies in US.

So, having a great service and/or product is a must, that goes without saying.  Next question is: How do you get exposure for your product or service so you can get the attention you deserve.  Sometimes, you need to do some good old fashion marketing. 🙂  Sometimes, it may just fall right into your lap.

And today, I think that opportunity has fallen right into your lap.  What do I mean by that?  Well, if you live in United States, you have probably heard of a magazine called FAST Company.  You can check them out at fastcompany.com.  About a month ago, they started a campaign called “The Influence Project.”  Basically, the influence project was created to find the 2010 most influential person online.  Here’s the crazy part about this project.

If you sign up with the Influence project, they are going to print your picture in their November issue of the “Fast Company” magazine.  Now, let’s think about this.  You are trying to get more clients.  Do you think that being published in “Fast Company” magazine would give you a really BIG credibility boost?  HECK YA!  For me, it’s a no brainer.  In fact, I did it myself and it was easier than ever.  So, unless you don’t want more credibility for yourself and your business, I suggest you get listed within the Influence Project.

Here’s how it works:

Step #1 :  Click on the image below to go to the Influence project page.
word of mouth marketing

Step 2:  Once you are on the page, get started by signing up with the Influence project.  It’s really easy.  All you have to do is provide them with few details like your name and email address, picture and you are all set.  They’ll give you your very own url that you can use to share with the entire world.    Why would you want to do that?  Because when you do, you’ll influence rank with get bigger and you’ll be able to influence more people.  I don’t know about you but I love helping people.  If I can help someone get more business, help their life get better and/or make more money, it’s all worth it.  That’s why I do what  I do every day.

Step 3:  Here’s a tip for you:  Send your link to your friends on Facebook and twitter.  Just post a short message telling them about the project.  if you don’t know what to say, here’s a short message you can use:

Want to be published in a popular magazine? Fast Company will publish your photo in their Nov. issue for FREE here (insert your link here)

Cool.  I hope you went ahead and did this.  Here’s what else I am going to do.  Later this week, on Friday to be exact, I will post another blog post about this project and how it used word of mouth marketing in its success.  In that post, I will dissect the Influence Project showing you how you can use this to benefit your and your business, how to make it successful and how you can do a similar project for your business to get tons of exposure.  In short, you won’t want to miss that post.

I’ll see you on Friday.  In the meantime, go ahead and sign up with the Influence project.  That way, you can see first hand how they did it.  Also, let me know what you think about the project in the comments below.  I would love to hear your feedback about the project and the word of mouth marketing strategy.

How To Get Real Estate Leads From Craigslist Using a Powerful FREE Strategy – Free Video Inside

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Written on by Founder

Generating quality real estate leads from Craigslist can be hard, tedious and time consuming.  Especially when you have to go to craigslist each and every day to look for those leads yourself.  But what if, just what if there was a way to automate the whole process of getting TARGETED and high quality leads AUTOMATICALLY to your inbox each and every day?  Wouldn’t that be great?  Better yet, what if you could use that strategy for FREE and have it up and running in the next 10 minutes?

How would that sound?

Well, I have the answer for you today.  I know that many people are using real estate craigslist for their real estate business.  Many people, which may include you, go to craigslist to
look for leads and spend hours searching for that lead.

But what if I told you that you can setup an automated process to have all of those TARGETED leads come to your inbox each and every day and it will cost you….NOTHING!

Check out the free video by clicking on the image below and you’ll be taken directly to the video.

Real Estate Craigslist Tool
It will take you about 10 minutes to set up and you are done.

I love this strategy.  I showed it to a recent bootcamp attendees and they kept coming up to me afterwards saying how much they appreciate it and how much time I have just saved them each and every day.

Well, now, it’s your turn.

Also, don’t forget that I am offering my monthly SWAT Inner circle members area, normally selling for $97 per month for a one time  investment fee as a 4th of July special.  Check it out and I hope to see you on the other side.

Last but not leads, share this with your friends.

To Your Success,

Peter Kolat

How To Get Visitors To Come Back To Your Real Estate Websites Over And Over Again

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Written on by Founder

real estate websitesOne of the biggest problems most real estate websites face on the internet is getting people to not only stick around on their site but to return to it later. This is one of the biggest problems websites face. Why would someone want to visit your site? Why would they want to come back and see your site again? Well, the solution to that problem is much easier than you think. You can fix that problem in the next 10 minutes. Then stick around and read this article.

Let’s take it step by step to address the problem. What do real estate websites have that does not make the visitor come back to the site?

A typical real estate website has a home page, an “about us”, a “contact us” page, a page that describes what they do, information on how one can sell their home fast, a page targeting private money lenders, maybe some calculators and a long form the buyer/seller needs to fill out in order to contact the investor.

Now, do you see any problems with that layout? I do. Here’s the problem. First of all, the entire website is “about the company.” It’s focus is not on the visitor, but rather the company. It doesn’t look deep into the visitor’s problem and really solve it. Sure, it does talk about how they can sell their house fast and how they can stop foreclosure but it always goes back to the company.

When you visit a website, you should be thinking to yourself: What’s in it for me? What am I going to get out of this site, this page? What will this person/company/site do for me? Why am I reading this article? What is this article going to do for me? How is it going to benefit me? Continue reading! »

Are They For Real or Is This Some Kind of a Viral Marketing Strategy?

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Written on by Founder

I had to take a picture of this and share this with you.  When my wife pointed it out to me in the store, I laughed really hard.  It made my day and I figure I share this with you to hopefully make you laugh and make your day.

Question: How do you keep America healthy?

Answer: See the picture!  By the way, this is a 100% REAL, untouched photo taken at a big chain store you’ve probably visited at least once this week. 🙂  I took it with my iPhone and haven’t made any changes to it.  Enjoy!

Jay Leno, where are you?  This can be your next Tuesday headline! lol

Anyway, here’s the photo: Continue reading! »

Yet Another Reason Why Facebook is taking Over the Web

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Written on by Founder

Here’s something interesting…

A little birdie told me ,actually it was adage.com, that Facebook is coming out with another MEGA feature.  I think they are challenging Google and Twitter here which is fun to watch.  However, for us entrepreneurs, this type of a feature has a different meaning.  Why?  Because it will allow us to market to our audience on a local level and compete with businesses we never thought we could compete with in today’s economy.

So what is that feature I’m talking about?

Well, as of right now, it sort of seems as a rumor because Facebook won’t confirm it but here’s the deal.  it seems that by the end of May or beginning June, Facebook will releases a location based feature into their status updates.  What does that mean?

That means that whenever you create a status update, you will be able to share your location with the world.  For instance, if you just had a tasty frap at a local Starbucks and want to see if anyone wants to get together with you, you will be able to post and update with your location and your friends will be able to get together with you.  Now, let me ask you a question…

Is that cool or scary?

What do you think?

I want to hear your thoughts on that in the comments below.  As far as real estate goes, I think that this feature will allow real estate professionals to do some crazy, localized and targeted marketing using one of the most popular websites on the internet.  Did you know that Facebook is signing up about 1 million people per day!  Yeah,  I said per day, not month, not a year, per day.

Doesn’t that just blow your mind?

So, let me know what you think?  Personally, I can’t wait until they release this feature.

How Google is Changing the SEO Game & How You Can benefit Your Real Estate Business With It

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Written on by Peter- REBB Founder

real estate googleIn today’s post, I wanted to talk to you about Google’s recent changes because it affects you in more ways that you can imagine.  If you are utilizing Google for your marketing purposes, trying to get on the first page of Google, allowing people to find you in your local market on Google and so forth, then you need to read this post and watch this short video.

In the past month or so, Facebook has shaken up the internet world with their releases of Web-Wide share feature.  It has been said that Google views Facebook as their only real competitor who actually at the beginning of March of 2010 has received more traffic to their website that Google itself.  Now, that’s an accomplishment.

In response, Google is releasing their tricks including their new and improved search page.  Actually, they have released this feature long time ago but until last week, it was released on a limited space.  This past week, Google released the feature across their entire network.

So, how does this affect you and why should you, as an investor, a businessman/businesswoman care about this?

Watch this short video and I’ll tell you why.  It’s some powerful stuff!

So, what did you think?  Do you have any questions or comments about this new change?  Let me know in the comments below and I’ll answer them for you.

To Your Success,

Peter Kolat