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The holiday season is here. Well, almost here. Tomorrow is Thanksgiving (here in the United States). Detroit Lions will play their traditional tranksgiving football game and get their butt kicked by Tennesse Titans while falling to a 0-12 record (at least they are going for some kind of a record) and I’ll be enjoying some family time with my family.
So it only fits that I talk about a subject that will be related to to the holidays.
What am I talking about here? I’m talking about the event based marketing. What is Event-based marketing?
Basically, event based marketing is a type of marketing that revolves around some kind of an event. That event can be anything including a business anniversary, birthday, 4th of July, New Year, elections, business milestone, holidays, and thanksgiving. These are just a few examples but with your creativity and a calendar, I know that you can come up with dozens or more real estate marketing strategies.
Just think about this. What happens in 2 days on “Black Friday.” Retailers around the United States are selling their products for steep discounts. They are using an event based marketing strategy. And they make tons of money doing that.
But How can I use it in my real estate business? I’m a service company. I don’t sell anything?
Great question. Event based marketing works for service companies as well, including yours. Let’s think about this. What if on Black Friday, you offered everyone who takes you up on your offer to come out to their house, a complete no obligation overview of their situation. You could market it as an $200 free, no questions asked, no obligation consultation.
(I have to confess something here. My brain is a little fried from last night. I was working until 2:30 am so this might not have been the best example ever 🙂 But I know that you can come up with something great).
So, How do you get the word out about your offer?
One way to do that is to do a press release. You can write a press release and submit it to prweb.com targeting certain region. You can also send out the press release to your local radio stations, tv stations and newspapers. By now, you are probably asking yourself. How can you get the contact information for all of those media outlets?
Here’s a little secret. But don’t tell anyone. Go to your local Chamber of Commerce and ask for the media contact information. They should have it and they can probably sell it to you for cheap.
I hope this little blog post helped you out. Most businesses don’t use it, especially in the service sector and the real estate industry. if you do it, you’ll be well on your way to gain a lot of exposure in your local real estate market. Don’t forget to drive your offline prospects to your real estate website in all of your real estate offline marketing.
One last thing, since tomorrow is the Thanksgiving Day, I wanted to wish you safe and Happy Thanksgiving! Eat lots of turkey, watch some good football (I guess that rules out Lions), spend time with your family, and be thankful for everything you have. Better yet, be thankful for everything you have each and every day. I am!
For one, I am thankful to have you here on my blog and hopefully as my subscriber.
To Your Success,
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