How often do you watch TV? Hopefully not very often. Instead, you work on your business. That’s what I have learned to do. I try to watch as little TV as possible and focus on my family and my business. When I do end up watching TV, it’s with my wife and we either watch “House” or rent a movie. Ever since we started dating, we would rent a movie once in a while, sit down and watch it together. It’s something we like to do, just the two of us.
But why am I telling you this? Don’t worry, there is a reason and I’ll tie it to your business and show you couple of success secrets that will help you take your business to the next level. Don’t believe me, just keep on reading?
Last night, my wife Laura and I, ended up watching a movie called “Yes man” with Jim Carrey. I really like Jim Carrey. I think the guy is really funny. I also think that one of the reasons he is so successful in the movie business is because he stands out from the rest of the crowd. Not only is he funny, but he can twist and change his face expressions like nobody else. Grant it, sometimes he does overact but that’s what works for him. That’s his character and that’s why he is so popular. That’s probably why I like him so much. On a side note, one of my other favorite actors of all time is Chris Farley, specifically his movie “Tommy Boy.” He was really funny and he stood out from the crowd as well.
So How Can Jim Carrey & Chris Farley Help Take Your Real Estate Business To The Next Level? How can these two guys help you become more successful in your business? Simple. You and your business need to stand out from the rest of the crowd. It’s not that hard when it comes to your local market but when you get on the internet, the competition is much bigger. That’s why you need something that will take you to the next level and make you more noticeable.
How can you be more noticeable? How can you rise above the competition?
Here’s how….
You need to figure out your unique angle. Think about your personality. Everyone you know has a different personality. Is there something about you, your personality, your business, your looks, your service and anything else that you can think of that people recognize and remember you by?
Let me give you an example. I was thinking about this for a long time and one of the things that make me different is the fact that I’m Polish and like to sometimes make fun of myself. Back in February, I had the privilege of going to an event which was attended by dozens of big names in the real estate industry.
One of my main goals was to build relationship with many people and make sure that they remember me for months and even years to come. Do you think that they remember the Polish guy from the event? You bet they do and I have several comments to prove it.
If me, The Polish guy can be successful doing real estate internet marketing and teaching real estate investors how to market their business and properties on the internet, then anyone can do it, right? Think of all of the Polish jokes 
What about those big companies such as Starbucks (the best coffee from the best beans from wherever they get their beans-they have a story behind them) to Best Buy (they have the Geek Squad). They have that unique feature about them that makes them stand out from their competitors.
Here’s How You Can Use This Success Principle to Take Your Business To The Next Level
So, what I want you to do today is think really hard about your personality, your business, your service, your looks, your features and anything else you can think of. Then write them all down on a piece of paper and see which one works best for you. Remember, it has to be something that’s already apart of you and that you love using/doing because if it isn’t, it’s going to be really hard for you to keep that up for years to come.
One last thing you can do is ask your family, friends and even your clients. They’ll tell you. Better yet, they have probably already told you this many times. Then, once you GET IT, exploit it, use it in your marketing, your business and your interactions with your clients.
In my next post, I’ll tell you about the second principle that’s even more powerful. Personally, I love it and I think it can help your business in a big way.
Now it’s your turn….
What is your USP?
To Your Success,
Peter Kolat
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Hi,
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