The holidays have been great but it’s time to get back to business to give you some real estate strategies. As you can probably see, I haven’t posted to the blog for about a week or so. Why? With all of the holiday craziness, spending time with my family and actually getting myself away for a while to recharge, I wasn’t posting any blog posts on the blog. Besides, you probably were extremely busy reading dozens, if not hundreds of emails that have flooded your inbox. Last time I checked, my inbox has received over 1000 emails in the last week. Either way, I hope your holiday break was great, you spend some time with your family and are ready for the New year 2009.
Today, I wanted to share with you one of my real estate business card ideas that you can implement into your offline real estate lead generation strategy. You might be already using it but if not, this strategy will be a good one to add to your arsenal.
You may have already heard from other real estate gurus that you should use real estate business cards in your real estate business. Some real estate gurus will tell you to write on the back of your business card a message that will tell people that they can get rewarded with $100 or $500 for every house they bring in and you close on it. That’s a good strategy but be careful how you write that message out as you might get in trouble with the authorities in some states.
Basically, you create a real estate business card and give it away to anyone and everyone you see. You can leave your business card with a waitress in a restaurant, put them on car windows at a busy parking lot during a business related event, post them on community boards and pass them around at real estate investing meeting.
But today, I wanted to show you a quick real estate business card idea to help you drive traffic to your real estate web site. Why would you want to do that? As time goes by, more traffic you get to your site will start bringing you more incoming links. With more incoming links, you start to get higher rankings, your website will start to appear on the first page of your local market search results and you start to become the authority in your local market. This in turn will help to generate automatic leads to your site and you won’t have to pass out as many business cards anymore.
Here’s what you do…Instead of writing the “I’ll give you $500 for each house you bring in and I’ll close…” message on the back of your real estate business card, use your business card as an “business squeeze card.”
Basically, you use your business card as a squeeze page. You write out a strong headline, add few killer benefits your prospects can’t resist and a strong call to action to get them over to your website. This call to action can include a giveaway of a free report, free audio or for the best results, a free video. Once they arrive at your website, they give you their first name and email address in exchange for your free gift. After that, you can bring them into your follow up system and try to convert them into buyers, sellers, investors or private money lenders.
But before you go out and create your business squeeze card, here are few important ideas you need to remember when creating your real estate business card:
Real Estate Business Card Idea #1
Your real estate business card offer will be most effective when it is targeted towards the right recipient. For instance, if you are trying to find private lenders for your properties, giving them a free report, audio, or video on how they can make 10%-16% return on their money in the next few months would be much better than giving them a report on how to sell their house in a slow market.
That means that you will have a different business card for each target market. For instance, for private money lenders, you would create a private money squeeze card. For other investors to flip your houses to, you would create an investor squeeze card, and so on.
You might be asking yourself now…
Peter, you want me to carry 5 different business cards with me? Not necessarily. If you are going to a real estate meeting, you might take your private money and/or your investor squeeze cards. Then as you talk to different investors, you give them the appropriate real estate business card.
Real Estate Business Card Idea #2
For higher conversion rate to get people to visit your site, don’t tell them on your business squeeze card all of the steps they’ll need to take to get your free report. Just tell them to go you www.yoursite.com/free to get their free report. Once they arrive there, they can see that they’ll need to give you their name and email. Besides, your small real estate business card can’t cover all of the details anyway.
Real Estate Business Card Idea #3
If you notice in the business squeeze card tip #2, the url for the site was yoursite.com/free. By adding “free” to the end of your link, you’ll redirect your visitor to a special squeeze page that you have created just for that business card. This way, you can track the # of people that actually use your business card to arrive at your site. Obviously, you’ll have to track how many business cards you give away to figure out the conversion rate for your business card. But that’s an easy way to track your results from that particular real estate business card idea.
That’s it for now. I hope you liked this little real estate lead generation tip. In today’s age, I feel that your main business hub should be your real estate website. Once you capture their email, you can touch back with them for the rest of your relationship with your prospect.
What do you think about this real estate business card idea? Do you have any questions on how to implement it into your business as part of real estate lead generation strategy? Do you think you’ll use it? Share your thoughts in the comments below and let me know.
To Your Success,
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