real estate marketing, real estate internet marketing, real estate resources

7 Ways To Get Visitors To Stick Around & Get Involved with Your Real Estate Web Site

Written on by Peter- REBB Founder

One of the biggest real estate internet marketing problems investors face on their real estate website is getting visitors to stick around and involved on their site.  it is a question I get asked quite often and it looks like we need a real real estate internet marketing solution.  I mean, how do you get the visitors that arrive at your site to leave a comment or a question, read your content, fill out your real estate forms, and even surf your site for more than 3 seconds.  Better yet, how do you get them to return to your real estate site?  If you checked your website stats lately, and I hope you have, how many visitors on your real estate web site are sticking around and how many are returning visitors?

In today’s post, I am going to answer that question for you.  So, How do you get your visitors involved with your real estate site?  Besides the fact that you need a good layout, navigation, content and professional look, here are 7 ways to get your visitors involved and stickaround on your site for more than 3 seconds.

Sidenote:  You’ll see me refer to blog posts quite often in this post.  Blogging can be extremely beneficial to your real estate business.

Real Estate Website Solution #1

1.  One of the best ways to get people to come back to your site is to write quality content.  Not only that but you need to write it often.  When writing your website content or a blog post (which I highly recommend), don’t answer every single question pertaining to the subject.  Leave some room for people to chime in and comment on.

Real Estate Website Solution #2

2.  When writing your real estate content, try to write about what people are interested in.  Otherwise, they won’t even bother to read the web page.  I would suggest to survey your target market, ask questions on your site, ask your clients and so forth.  You can also get ideas by browsing the internet to see what the most popular content is in your niche.  Then you can write your own opinion on the subject on your own web site.

Real Estate Website Solution #3

3.  Controversial and event based topics make for some of the best blog posts for commenting.  Remember, when you write about a controversial topic, you’ll get some negative comments.  Be ready to deal with those.  While back, I wrote a post about the mortgage industry and how the big mortgage lenders got started this whole mess.  The post got a lot of feedback and exposure around the internet.

Real Estate Website Solution #4

4.  When writing blog posts, write them in a conversational style.  That way, people can basically hear you talking to them.  Always write as you would write to a friend, just one friend.  Remember, when someone reads your post, it’s only that one person reading it.  One more thing, don’t talk about yourself too much and try to focus on him/her.

Real Estate Website Solution #5

5.  When asking people to take certain actions after reading your post, don’t ask them to take 15 thousand steps.  Ask them to do only 1 or 2 actions.  Don’t ask them to leave a comment, digg your post, stumble your post and share it with their friends.  Remember, confused mind always says no.  Keep it simple and they’ll be more likely to do what you ask them to do.

Real Estate Website Solution #6

6.  When writing your blog posts, try to ask questions.  Make sure you ask open ended questions.  Don’t ask questions that can be answered with “yes” or “no” answer.  People love to give opinions so ask a question that will allow them to give you their opinion.

Real Estate Website Solution #7

7.  Now it’s your turn.  What is your best strategy for getting people to leave comments on your blog or your real estate website?  Do you have any questions in regards to this topic?  Do you have a solution to this real estate marketing problem?  What are you doing right now to track your visitors on your real estate website?  leave your comments below and let me know.  I’ll make sure to answer them for you.

To Your Success,

Peter

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