Real Estate Internet Marketing » Real Estate Leads

How To Find Thousands of Buyers & Sellers On The Internet – Subscriber Appreciation Webinar

Founder — Thu, 20 Aug 2009 17:04:44 +0000

As I promised you last week, I will be holding a subscriber-only webinar where I’ll share some of my secrets on how to find buyers and sellers on the internet. These are the same strategies I recently shared to an audience of over 120 people who paid over $2000 to be there.

Make sure you register right now as I only have 100 seats for this webinar and I have already sent the webinar invite to my entire list of real estate investors. So what do you need to do to get on the webinar. You need to be on my list of subscribers. All you have to do is input your first name and a valid email address in the TOP RIGHT CORNER of this site and hit the Click Here to download now button that looks like this:

Here are the details:

How To Find Buyers & Sellers on the Internet – Subscriber Appreciation Webinar

Join us for a Webinar on August 25

Space is limited as I only have 100 seats. As I said earlier, I’ve already sent out an email to my entire list so hurry and sign up. I will be resending the email again to my list.

Here’s what we will cover:

This special Subscriber appreciation webinar will show you how to find buyers & Sellers on the internet. Peter Kolat will share the strategies he shared with other investors at a recent bootcamp where attendees paid over $2000.

Not only will you learn how to find TARGETED buyers & Sellers on the internet but you’ll also learn how to convert them into leads. You’ll also learn:

How to use one of the biggest sites on the internet to get yourself in front of your target audience. It’s not what you think it is. When Peter shared this strategy with the audience, their mouths opened.
How to become an authority in your market. You’ll learn an easy to do strategy that will make you an authority in your market. You will be the GO-TO PERSON for anyone looking to buy and/or sell their house. The best part, you probably have everything that’s needed to make this strategy work.
How to Use Google to your advantage to find buyers & sellers on the internet. Google is a powerful research tool and once Peter shows you how to use it, you’ll never have to look for more buyers, sellers or other investors.
Plus more… Peter has a SURPRISE in store for you. Everyone who stays on the webinar until the end will get this FREE GIFT. Other investors who had the privilege to see this gift were BLOWN AWAY by it.

Join the Webinar right now as this MIGHT be the only time this webinar will be held. Just input your name and VALID EMAIL ADDRESS in the top right corner of this blog and I will make sure to send out another invite.

I hope to see you on the webinar. If you have any questions or comments, just post them below.

To Your Success,
Peter Kolat

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How To Take Advantage of Google To Find More RealEstate Leads

Peter- REBB Founder — Tue, 23 Jun 2009 20:29:07 +0000

In today’s podcast, I decided to talk to you about finding those specific realestate leads who will ACTUALLY WANT to sell you their house. Yes! There are people out there that want you to buy their house but it can be hard to find them on the internet. That is, if you don’t know how to find them

In today’s Real Estate Internet Marketing Mastery audio session, I decided to share something with you that will change the way you think and use the internet when doing your real estate lead generation marketing on the internet. In fact, the concept shared in this audio post will take you to the top of your local market and above 90% of people who are out there advertising and fighting for that one client. So make sure you listen to it few times to REALLY get what I am sharing with you in this audio podcast.

One last thing, I share a lot of info here on this blog. I love doing it. In fact, I share even more when I see that my readers are reading/listening and sharing this blog with their friends. I watch the statistics closely. In fact, over the past few weeks, the traffic has increased and I sincerely thank you for telling your friends/collegues and twitter followers. I appreciate it and would love it if shared this post with them. Please hit the share this post, retweet it on twitter, email it to your friends or whatever is most comfortable for you. It will help everyone. Thank you!

I almost forgot. Here are some previous articles I wrote about keyword research. Check them out.

Google’s Free Keyword Research Tool Finally Gets A Makeover!

Long Tail Keywords-Short Path to 1st page on Google

Keyword Research – Is it Rocket Science?

To Your Success,

Peter Kolat

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How To Get Real Estate Leads From Craigslist Using a Powerful FREE Strategy – Free Video Inside

How To Dominate Your Real Estate Local Market By Using Google Local Business Listings

Founder — Fri, 12 Jun 2009 02:37:03 +0000

Google has just updated their local business listings. That’s right. But before I tell you about the update, I feel like I need to tell you something about real estate local listings.

Back in October 2008, I wrote a post here on the blog titled How To Dominate Your Local Real Estate Market with Google Maps. If you haven’t read that post yet, I suggest you go over there, after you read this one, and read it thoroughly. Most importantly, take action and get your business listed in Google, Yahoo and MSN.

Well now, Google has made their business listings even better. Google Local business listings now have an Analytics software attached you. You are able to see how many times your listing has been viewed, how many times people have clicked on it and what keywords they used to find your listing. This is a big update and great news for you. Why?

Because you can use that data to tweak your listing to rank higher on Google. Just look at the keywords Google gives you on your Analytics dashboard and then head over to Google. Once you are there, use that keyword to track the location of your listing within Google. When you find it, see why it appears in there and then tweak it to rank higher.

For instance, look at the keyword that you are ranking for, see how many people are searching that keyword and then add that keyword to your listing. Just don’t overdo it with keyword stuffing. Here’s a rule of thumb: Make sure it looks natural for your visitors.

Then you can add some backlinks to that listings as well. You can do that by commenting on different blogs, especially Google blogs. <–Big Hint there for you

So that’s it for today. I just wanted to share that with you. If you haven’t added your business to Google, Yahoo and MSN yet, I highly suggest you do as that soon as possible. One of my websites gets nice, automatic, traffic just from Google’s business listing. And it took me about 10 minutes to create the listing.

To Your Success,

PeterKolat

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Places to Market My Real Estate Business Online: Lead Generation

Peter- REBB Founder — Thu, 04 Dec 2008 04:58:39 +0000

Image by thinkpanama via Flickr

Today, I have a short but an effective way to add to your real estate lead generation arsenal. Here is a list of suggestion for you to market your RE business effectively and efficiently.

If you were looking for places to market your Real Estate business on the internet, where would you most likely look for these lead generation potential customers? Usually it would be where there is a high concentration of Real Estate prospective buyers on the internet. Where exactly?

The first choice that is of common practice on the internet is on social communities. These are where there are gatherings of groups and communities, online forums. These are online forums that its overall talk revolves in Real Estate tips. Today it’s pretty hard to go with these methods as you need to take care of two things, the clutter which is usually the competition and timing.

Timing among many of the reasons for our next best option is the free way to lead generation success with Real Estate investing online! Hit a search on high traffic auction sites that sell Real Estate. It could not get any simpler than the above method as you eliminate the issues of clutter when it comes to you finding clients.

Here is an interesting way you should consider doing that should work for you. eBay! Don’t worry, you will not be competing a featured item and going down $20 for adding a listing. Think long term and add yourself an “About Me” page talking and leading to your website which will capture email address from people that see your “about me” page on eBay!

While the marketing method is way too simple to believe you can get leads for your business, add a few auctions consistently on a few monthly in regards to your listings and you’ll see how many leads from your state or country subscribe to your email opt-in to keep seeing listings from your current portfolio. Better yet, mention everyone to check your “About Me” page on every eBay listing and you should easily duplicate your lead generation conversion rate attempts!

So, what do you think? Let me know in the comments below. How would you use ebay for your real estate lead generation strategy?

To Your Success,

Peter K.

Visitors who read this post also read:

How To Write a Killer Report To Generate Hundreds Of Free Real Estate Leads

Peter- REBB Founder — Fri, 21 Nov 2008 22:28:29 +0000

One of the most frequent questions I receive from my subscribers is in the subject of generating free real estate leads. That question comes right after I tell them to start building their real estate investing list by offering a free report as an signup incentive. In a nutshell, their question goes something like this:

“But I don’t have anything to give and I don’t want to spend money for someone to write it for me. Is there an easy way to generate leads in real estate without spending a ton of money?”

Yes there is! And today I am going to show you how you can write your own free report to give away to your target customers when they signup to your real estate investing list. Believe me, it’s not that hard and you can have your report in the next hour or so. Sounds good? Let’s get going then…

Step #1- Determine Your target Market

First thing you need to do is figure out who your target market is for your real estate lead generation report. Who is it that you are writing this report for? Who are you targeting? If you don’t answer these questions, you will not get many signups, if any. For instance, let’s say that you want to build a list of people who are struggling with selling their house and are heading straight for the foreclosure. What they probably need to know is how they can save their home quickly so they don’t end up in foreclosure.

Now, if you are a real estate investor who invests in foreclosures, you are an expert to them and you know what they need. So, you’ll need to write a report on how they can save their home from foreclosure.

Step 2 – Writing your Free Real Estate Report- The Easy Way

How do you write your free real estate report the easy way? Check this out. Create a short outline of what you want to write about in your article. Once you do that, you are ready to start writing. But you are not going to be writing at all. You will be recording yourself by talking to a microphone by following your outline. You can buy a microphone at your local electronics store or amazon for as little as $10. if I remember, the video I made for you in the last blog post titled How To Dominate Your Real Estate Internet Marketing With Internet Bandit Signs was recorded with a headset mic bought at Radio Shack for about $20.

Once you record the audio, you can use that audio to generate your free real estate leads. That’s it, you are basically done. But what if you want to actually have the written report? What if your prospects want a written report? No problem, just head over to step 3.

Step 3 – Transcribe Your Audio Into Text

So far, you probably spend about half an hour doing your report. Now comes the hard part, you need to convert that audio into text. To do that, you have 2 options. You can transcribe the audio yourself. Personally, I don’t recommend that at all. It will take you hours and you have much better things to do that transcribing audio. What I do recommend is that you outsource your audio by hiring a transcription service to do your work for you.

All you do is sent over your audio to the transcription service and within a day or 2, sometimes even sooner depending on their turnaround time, you get your report in a word document.

How much does it cost? It all depends. But from my experience, you can get your report transcribed for about a $1 per minute. So, if you have a 30 minute audio, you’ll get your report for about $30.

Want to know some reliable transcription services? Here’s couple of them. First transcription service I recommend is the Transcript Library. I’ve used them before and I have to say that Shelly did an exceptional job and the turnaround time was well ahead of the schedule. If you want to use them, talk to Shelly Lanciani. She can hook you up with a free first transcription service.

My second choice would be Casting Words. They are pretty good as well and give you three different pricing points depending on how fast you need your transcription completed. However, if you would like to use some other service, you can always search on Google for “transcription service.”

So there you go. Your report is done. Wait, I do have a tip for you for an extra punch that will help you convert your prospects into subscribers much better.

Secret Tip – Create a video for higher perceived value.

You can create a video to achieve higher perceived value. You can either record yourself on a webcam or a digital camera that has a USB or a firewire connection. Or you can record a presentation on a computer using a screen recording software. For a screen recording software, I have 3 choices for you. First, you can use a free screen recording software called CamStudio. It’s pretty good but as with everything free, you don’t get many features.

Second, you can use a paid software such as Camtasia Studio. Of course, there are big trade offs in using either software. If you can spend the money, I would recommend with going with Camtasia Studio. The software is exceptional. I think they even offer a 30 day trial and you can extact the audio from your video to have just an audio version. So now, you’ll have a report, audio and video to give away when generating your free real estate leads. Talk about higher perceived value, right?

One last thing, If you want learn more about creating content for your real estate business, don’t forget to read my “7 Ways To Create Real Estate Content- How to Write Article For Your Real Estate Website In 15 Minutes”- Part 1 and “7 Ways To Create Real Estate Content- How to Write Article For Your Real Estate Website In 15 Minutes”- Part 2″. These 2 blog posts have tons of great info you can use in your real estate business.

So, what i need you to do right now is to let me know your comments. What to do think about this little strategy? Do you have any questions? Would you like to know how to generate leads in real estate using other strategies? let me know in the comments below and I’ll write another killer blog post for you.

Now go and write your real estate report. Your free real estate leads are waiting for it.

To Your Success,

Peter K.

Random Posts

How To List Your Real Estate Free Ads on Craigslist, Facebook and Twitter with One Click

Peter- REBB Founder — Thu, 23 Oct 2008 01:55:20 +0000

Real Estate Free Ads, sounds nice, doesn’t it. Listing your real estate ads for free, hopefully to a targeted audience. That sounds even better, right? Well read on, because I’ll tell you how you can get that done with just one click.

As you may or may not know, I always strive to develop strategies that will multiply your efforts, automate your process, speed up your efficiency, and systematize your business. Well today, I have a site for you that in my opinion, will automate your process, speed up your efficiency, and multiply your efforts when listing houses on classified ad sites. The best part about that site is that the registration is, you guessed it, FREE!

During his Virtual Vesting Launch this past week, Tim Mai revealed a strategy that he uses to list his real estate free ads using a well known classified ad site called Craigslist. Many people may not know about this but Craigslist is a great lead generation site, that is if you know what you are doing, of course. If you haven’t seen Tim Mai’s video about his Craigslist strategy, you may want to check it out at VirtualVesting.com.

But before you head over there, read over this post and utilize the site I’m about to show you for your listing process. This is a brand new site, well almost brand new as it was released in May 2008. But still, not a lot of real estate investors know about it. In fact, I haven’t seen anyone mention it yet. And I frequent real estate forums, site, and blogs a lot to keep up and help out any real estate professionals around the internet.

Let me ask you a question:

How would you like to list your free real estate ad or a lead generation marketing piece on popular social media sites including Craigslist, Facebook, Twitter and FriendFeed all with one click?

Well, almost one click.

Yup, iList.com will integrate your listing with the popular social media sites I just listed above. Sometimes, when you post your listing, your Facebook friends will see your listing and it will be easy for your friends to help you promote your listing to their friends. Your listing can go viral and spread around the internet without you lifting a finger.

But why would you want to list your property or a lead generation piece on social media sites like Facebook or Twitter?

Well, social media sites such as Facebook allow you to become friends with people of the same interest. Therefore, you can become friends with OTHER INVESTORS, real estate agents, bankers, private money investors, and contractors. So, when you list your property with iList, you are sending your listing to TARGETED list of users/buyers/prospects.

Hmmm, this sounds like a crazy idea but it might just work!

Sidenote: Friend me on Facebook here. (If you do friend me on Facebook, please mention that you read my blog here so I’ll know you came from here). I may just have about 1000 or so people who may be interested in real estate. You may want to read my Real Estate Social Media- When Time Is Of The Essence or TOP 7 Real Estate Social Media Sitesto get a better idea of social media marketing for real estate professionals.

Are the bells starting to go off inside your head? Are those creative juices flowing yet? I hope so.

Well, that’s it for today. Oh, one more thing for this strategy…

Check out the iList Tools here and let me know in the comments below how you would use their tools for your business. Share your comments below, tell me if you like this tool, tell me if you have any ideas on how you can use their widget and most of all, do you want me to share more of those little gems with you?

More comments I see here, the better. So type away!

To Your Success,

Peter K.

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“How To Get A 41 Year Old Corporate Executive, Who Lives In Your Back Yard, Owns a $250,000 Porfolio & Begs To Be Your Next Real Estate Partner”

Peter- REBB Founder — Tue, 16 Sep 2008 04:33:42 +0000

Let me ask you a question. How would you like to find your next real estate partner or a lender for private money? How would you like to put up an ad/sign in front of a business owner that is:

41 year old male or female
owns a successful business
Lives in San Francisco Bay Area (or whatever your local area may be)
Is a President of an Investment or venture capital company

How would you like me to show you how you can access a FREE site that:

delivers more VPs,
has more corporate executives,
has more business decision makers,
and has more small business owners than Forbes, Wall Street Journal, Business Week, and CNN Money?

How would you like to have access to a business owner portfolio:

where 24% of business owners have a portfolio of $250,000+
and who own company shares, stocks, mutual funds, etc?

Do you think these people would be GREAT prospects to be your next real estate partner or a lender for private money? What if someone recommended you to one of those people and told them that you are credible, trustworthy, a person who invests in real estate wisely, and will turn their money into a 10%-15% return?

Do you think they would be interested? YOU BET THEY WOULD!

So…

Today, I want to share with you another strategy that almost nobody uses in the real estate world. Why? Well, because this is a brand new strategy that just came out today

But, since you are reading this blog, you are among real estate professionals who can start utilizing this strategy for their own business. Now, before I go and share with you this new strategy, please remember that since this marketing strategy opened up today, not only do you get to have competitive advantage over your competition, but you’ll also have the ability to be viewed by thousands of business professionals with profiles I listed above.

(Note: When viewing portfolios, you will not be able to view how much money each person makes or what stocks they invest in. Obviously, that’s a personal data. The above data was obtained from a LinkedIn Demographic Data June 08.)

Disclaimer (My lawyer told me to say it disclaimer):

Personally, I haven’t used this strategy yet (since it’s brand new) but I have benefited from this site in many different ways, including professional relationships, real estate leads, partnership, and an expanded network of people I could never be able to access without it. So, I am confident that by testing this strategy, you can accomplish the same thing and even more. Remember, when it comes to marketing, testing is extremely important. So test out this strategy on a smaller scale before you expand.

Also, I am not an attorney. Please make sure that you are following FTC guidelines when doing private money transactions and such. Obviously, I can’t control what you do so I cannot be responsible for your actions.

Now, here’s the strategy.

LinkedIn Target Ad Network

LinkedIn.com, a popular professional networking service, has just released their own Ad network. You start out with an overall targeting criteria to show your ad to everyone on the network. We are talking millions of people here. Your starting price is $10 per 1000 impressions (Impression counts for number of times an online ad is served to the user’s browser and presumably seen by visitors).

This ad network focuses specifically on LinkedIn members and can be targeted within several guidelines:

Company Size, Job Function, Industry type, Seniority, Gender, Age and Geography. (Be careful because for every new category you add to your targeting criteria, the placement payment increases by $3 per 1000 impressions). So, the more targeted your ad becomes, the more you’ll pay for your impressions.

But before you go on LinkedIn and start looking for your next contact, real estate partner, lender for private money or a real estate lead, here are few tips to think about when using LinkedIn’s Ad Network.

LinkedIn Tip #1

Start small and then work your way up to the big leagues. When it comes to real estate, one deal can make you anywhere from a few thousand dollars to tens of thousands of dollars. So, getting that one lead, one private lender, which costs about $10 per 1000 impressions on LinkedIn, can become very profitable.

All in all, start small with your ads, preferably in your own area. At the same time, watch your ad conversions and constantly improve them to get higher conversions. Once you get your ad converting high, you can start thinking about expanding beyond your local area.

LinkedIn Tip #2

When networking on LinkedIn, build relationships with people, connect with them and offer your expertise to them. You need to build rapport, trust and credibility before you start doing business with them. Once you build rapport and trust with people in your LinkedIn profile, they will be glad to recommend you to someone else in their network. Believe me, it can happen.

If you would like to connect with me on LinkedIn, you can do so by Introducing yourself to me through My LinkedIn profile.

LinkedIn Tip #3

Be as specific/targeted as you can. Before you go out and start advertising on LinkedIn, and for any other marketing strategy for that matter, you need to sit down and write out your EXACT target audience you want to get with your marketing. You need to be very specific. I’m talking about their age, where they live, what they do, how much they make, and even what they look like. Believe me, this exercise will pay HUNDREDFOLD in your marketing efforts.

When specifying your target audience on LinkedIn, you need to be as specific as you can. Who do you want to see your ad? I mean think about it? Why would you want to waste your money on someone who is not interested in what you are offering, right? You may think that it will cost more to advertise, but in the long run, your marketing will be more successful.

So, that’s it for today. If you would like to learn more about using social media sites, read my post on Top 7 Real Estate Social Media Sites and 10 Ways Real Estate Investors Can use Social Media.

But before I sign off, I need your input on this post. What do you think about this strategy? Do you think it is something that you would be able to use in your business? If not, why not?

Let me know by commenting below.

To Your Success,

Peter K.

Random Posts

“Real Estate Blogs – How You Can Start Generating Real Estate Leads In The Next 15 Minutes”

Peter- REBB Founder — Tue, 09 Sep 2008 03:09:48 +0000

Recently, I challanged you, my readers to ask me any questions that you have related to real estate marketing. In my post title “How would you like to Dig in My Brain,” I gave you some specific and simple instructions on how you can get me to reveal some real estate marketing secrets. For those of you who have commented and answered my challenge, I thank you. As promised, here’s yet another answer to your questions.

Today I want to answer Elgin. In his comment, Elgin says:

“I would like info on how to set up a good WordPress website for Real Estate Investors. One that generates leades and enables you to drop those leads in a database. Manipulate the database and follow up with an email program.”

Well, Elgin. That is a very good question and a topic that is extremely important. However, there is a lot that can be said about wordpress when it comes to marketing and generating leads for your real estate business.

Today, I want to talk to you about WordPress and how you can get it up and running in the next 5 minutes.

WordPress is one of the best, if not the best, blogging software available. I may be a little biased because this blog, RealEstateBlackBook.com, runs on wordpress. WordPress is extremely user-friendly, easy to install, Search Engines love it, and has tons of support and plugins. If you want to start a site fast, actually in the next 5 minutes, this is it. So, how to go about doing that? Let me explain…

Step 1 – Buy A Domain

That is if you don’t already have one. There are several domain registrars that you can use to buy a domain name. I would recommend using NameCheap.com. I have used them for several years now and their support, prices and user-friendly layout is great. Another popular domain registrar is GoDaddy.com.

Step 2- Decide If You Want Your WordPress Blog Self-Hosted or Hosted On WordPress.com

Yes, there are 2 choices. First, you can host your blog on your own domain. What that means is your blog will be located on http://www.yourblogname.com. If you decide to go with this option, you will need to get a website hosting account with a hosting company. Hosting packages, depending on many variables, can run you anywhere from Free, 5.95/month to hundreds of dollars per month.

I wouldn’t recommend going with a free account since most of the time, they serve ads on your site. That’s not a professional look for you. If you are just starting out, you can go with a shared server hosting package that will start at about $5.95/month. That should be enough to start.

Second option is to have your blog hosted on wordpress.com. If you decide to go with this option, your blog will be located on http://yourblogname.wordpress.com

Which one do I recommend?

Even though you don’t have to have a hosting account when using the second option, I recommend going with option #1, 100%. Why? First, it’s good for search engine rankings. Second, you are in total control over your site. You own it on your own server and you can do whatever you want with it. For instance, once you grow, and if you follow my advice you will grow to a point where you’ll receive thousands of visitors every month, you may want to upgrade your server to either virtual or dedicated server. And third, self hosted blogs have thousands of plugins that will help your blog become more interactive, sticky, search engine friendly, and professional.

Step 3- Install Your WordPress Blog

Installing wordpress blog is very easy. First, you’ll need to download the wordpress software. Then, you’ll need to unzip the file and upload it to your server. Just follow the Installation steps listed here.

Sidenote:
If you have any trouble installing the software or would like me to create a video showing you how to install the software, just ask in the comments section below and I’ll create one and post it here on the blog.

Step 4- Select Your Theme

Now, all you have to do if find a great looking theme for your site, install it on your blog, and you are all done. You are ready to start writing quality content on your blog. Where do you get themes you ask? Just type in “wordpress themes” in Google and you will find thousands of themes for your site.

Well, that’s it for today. This post is getting long. In my next post, coming to you in couple of days, I will talk about what you need to have on your wordpress site to get it user friendly, sticky (so visitors will want to hang around), search engine friendly (so search engines will index and rank your site) and more.

In fact, the tricks and plugins I will share with you in my next post, will have you listed on Google in minutes, not hours or days. Read my How To Get Readers To Fall In Love With Your Blog to find out to to keep your readers on your blog. The secrets and wordpress plugins on that post will get you off and running in the right direction.

Here’s what I need you to do for me.

1. Install your new wordpress blog as I outlined above.

2. Comment below and tell me if there is anything else you would want to know about using wordpress for your business.

3. If you are not on my list already, signup in the form in the top right corner. Believe me, You don’t want to miss future posts. Don’t worry, I won’t spam you, sell your info, or rent it to someone else. Thousands of real estate investors and agents that are already on my list can tell you that.

Until next time,

Get Your Site Up! Go! Go! Go!

Peter K.

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You need to Squeeze your Real Estate Investing Leads…Part 2

Peter- REBB Founder — Thu, 12 Jun 2008 03:29:04 +0000

Here’s part 2 of my response to John. If you missed part one, you can see it at to squeeze or not to squeeze blog post.

Part 2 begins…
*******************************************************
I hope you see what I am trying to get across here John. So, here’s what I think you should do:

Personally, I think the best way to capture leads is to use a squeeze page. It’s simple and its only objective is to catch person’s name and email address and it doesn’t distract them from anything else.

(Don’t ask them for anything else, just their first name and email. If people see that you want their address, their PITI, etc. they’ll leave and not give you anything. Think about it, what do you do when you arrive at a site and someone who you have never met wants your information? Do you give it to them or do you leave? Exactly! You need to gain their trust first and that happens with time and by using a branding site.) So that’s the first important aspect of a squeeze page.

Second, the squeeze page needs to have a powerful headline. The headline needs to catch their attention because if it doesn’t, they are gone. (On the internet, most people stay on a page for few seconds and then they leave unless they find something interesting- That’s why I think the phrase “surfing the internet” exists.)

The headline needs to be at the top, centered and in big, red letters.

Third, you need to have some benefits listed that the person will gain by giving you their information. Those benefits need to be in a bullet format. Remember to list the benefits here, not features. There is a big difference between the two.

For example, when you buy a HD DVD player, you don’t care as much about the fact that it can play DVD’s at 720 or 1080 resolution. You care about the benefits. The company selling the HD DVD player will paint a picture of your movie watching experience where you’ll be immersed in the movie with lifelike images and theater-quality sounds. You’ll feel like you are right there, in the movie. See what I mean?

Fourth, you need to give them an “ethical bribe.” What is an ethical bribe? It can be a report, audio, video, consultation, your assessment of their house, etc. It can be anything as long as it is what they want. Pay close attention here. I didn’t say “what they need”. I said what they want.

(If you are wondering what that could be, put yourself in your visitor’s shoes and think about their wants. Another solution is to do some market research or ask them in a one question survey that pops up on your website after they leave your site, etc.)

And this is important, they need to get that info/ethical bribe right away. They don’t want to wait for it, they want it in their inbox in the next few minutes.

I’m getting a little long here so let me wrap it up. Squeeze page design has certain science to it. You need to split-test it to see which page will convert better. You want to test 2 squeeze pages at a time and see which one converts better. When you do split-testing, make sure that you only change one element at a time on each squeeze page so you can tell which elements converts better. For instance, you can change the headline, or the location of the opt in box, or the color of the headline, or the sub-headline, testimonials and benefits. You can test anything and everything on that page. Just make sure that you have some type of “control” on your squeeze page.

All in all, you need to follow a simple principle called “K.I.S.S.“.

I’m sure you’ve heard of it before but if you haven’t, K.I.S.S. stands for “Keep it Simple Stupid.” Now, I’m not saying that anyone is stupid , you just need to keep it simple and straight forward.

Now in regards to your questions for the testimonials. They are extremely important as well. Remember when I mentioned the word “trust” earlier in this email? Well, testimonials help you with trust and credibility. You mentioned that there are 2 different kinds of schools, either a squeeze page or a testimonial.

I say, incorporate your best testimonial/testimonials in your squeeze page. You can even add a code into that page that will rotate your testimonials on your squeeze page. It all comes down to testing. (By the way, testimonials are great when they are incorporated into your branding site- but that’s for another discussion.)

John, don’t worry too much about what you need to do. Just do it and test it to see what happens. You say that your main focus is sub-to’s and wholesaling. Create a squeeze page for both areas targeting each category on their respective squeeze page. If your squeeze page is for wholesaling, target only those people. Don’t worry about retail buyers or sub-to’s on that page. Then you set up your campaign for each squeeze page with an auto responder software, which from what you’ve said, you already have.

So, in conclusion, you don’t have to design an entire 5-10 page site yet. All you need is a squeeze page to start. I hope I’ve helped you here. If you have any other questions, don’t hesitate to contact me.

To Your Success,

Peter Kolat
Founder of Real Estate Black Book
RealEstateBlackBook.com
Facebook me at http://profile.to/peterkolat/

Head over there right now and get
Your Ultimate All-In-One Real Estate
Investor Internet Resource Manual!

Visitors who read this post also read:

To squeeze or not to squeeze? That is the question… Part 1

Peter- REBB Founder — Tue, 10 Jun 2008 03:18:07 +0000

Couple of days ago, I received the following email from one of my subscribers. For privacy reasons, I left out his name. So for this case study, let’s just call him John

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With all your wonderful tips and advice…, I’ve done soooo much homework and really can’t seem to make a decision. For example, some say the use of “testimonials” are powerful and necessary, while others insist on keeping it so incredibly simple almost like just a squeeze page to where it’s almost boring because they say that’s more effective at capturing leads so not to distract from the main objective. I’m getting mixed messages from guru’s and “experts” alike. Any suggestions on this one? My main focus is sub to’s and wholesaling to flippers while using a software program I have that incorporates all my marketing campaigns, maintaining all leads, and organizes all my deals (whether they come from my answering service or website directly… then directly into my software in my home computer). I understand the importance of a website and can’t seem to make a decision??
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Here’s my response:

Hi John,

Here’s what I suggest you do. All in all, both groups of those people are right. Let me explain…

Before I address your question, let me tell you what I think is the wrong way of setting up a website. While doing research, and I do a lot of research, I come across many real estate investor’s websites. One of the main problem I see with their sites is that when a person arrives at their main page, that person is greeted with many options.

They have links to several different areas of their business. They have links to “Sell your house” “buy your house,” “contact me link,” “cash for houses,” and so on. If that wasn’t bad enough, half the time, they don’t even have a contact form right there on the page for the person to fill out and give them their contact information. And if they do, they ask the visitor for everything including their name, phone number, email, address, house info, etc. (just short of asking for their social security number).

Now, let’s think about this for a moment John. If you arrive at a page like the one I just described above, what would you think? Would you give that site owner your information?

Let say that you want to sell your house because you are heading straight for foreclosure. So, now that you are on that site, which link do you click on? Where do you go? What is your first step, second step? Where do you begin?

Now, I know that it many seen obvious that they should click on “sell you house link”, right? Well, not everyone will either see the link, know that they should click on that link, or even take the actual action and click the link.

(Remember, more steps you require your visitors to take, (such as clicking links, giving information, etc.) less people will actually take action. (I know because my tests and site tracking data shows that.)

Also remember the following quote while setting up your site. And this principle applies to the basic human psychology:

“Confused mind always says NO.“

Remember that whenever you do anything: set up a site, negotiate a deal, buy a house, sell a house, deal with contractors, your kids, family, etc.

*******************************************************************

This is the end of part 1. This post was getting way too long so I decided to break it down. Stay tuned for part 2 on Wednesday. Part 2 will tell you exactly what John should do.

Tell me, are you struggling with the same dilemma as John? Is there anything that you are confused about? Is there anything that you would want me to clarify from this post for you? Share your comments below and let me know.

To Your Success,

Peter Kolat
Founder of Real Estate Black Book
RealEstateBlackBook.com
Facebook me at http://profile.to/peterkolat/

Head over there right now and get
Your Ultimate All-In-One Real Estate
Investor Internet Resource Manual!

P.S.

You can see part of of this email/blog post by visiting You need to Squeeze Your Real Estate Leads blog post.