Does Piracy Boost Sales?

Written on May 13, 2008 by Peter- REBB Founder

Peter here with rather controversial topic.

This has really surprised me.

One of my favorite bestseller authors, Mark Joyner, is running a rather controversial experiment that is stirring up controversy around the internet, especially the publishing world.

Many marketing experts are going into a frenzy over it. So, what is that experiment Mark is conducting? Well…

Mark has written many bestselling books including one of my favorites, “The Irresistible Offer.” This book talks about how you need to develop an Irresistible Offer in your business because, frankly, Unique Selling Proposition (USP) is no longer enough to stand out from the crowd.

This book is so good that some marketers call it “one of the top 5 marketing books ever written.” It has been one of the best-selling marketing books of the last 3 years week after week.

So, what is this experiment? Well, as you very well know, piracy is a big issue among many big companies. Companies around the world claim that they are loosing millions of dollars due to piracy of their products. One of the most popular pirated products happen in the software and the music industries.

To prove everyone wrong, Mark has decided to give his bestselling book away, allow people to ’steal’ for free. He thinks that by giving it away in ebook form he is actually going to boost sales of the book:

RealEstateBlackBook.com/recommends/joyner

Is he right?

Only time will tell, but he makes some really good arguments - even if they seem to fly in the face of what many people have been saying over the last few years about the relationship between digital downloads and print media.

I’ll be watching this one closely, and so should you. If anything, there is a great marketing lesson here. Giving away one of your best products may not be such a bad idea. I guess we’ll have to wait and see.

Meanwhile, you should definitely grab the free download of Mark’s book. However, if you would rather have the hard copy, you can get his book on amazon.com for about $15. But why would you, right?

This book is very good and a very easy read. You can probably go through in one-two sittings. It’s a deceptively simple read, but well, that’s what Mark is famous for

If you have seen his Simpleology course, then you know how great of a teacher Mark is.

Dr. Joe Vitale, my other favorite author, said that the book is “the first breakthrough in over 50 years” and it seems the entire pantheon of marketing gods are in agreement.

So, I suggest you go ahead and grab the free download before Mark decides to pull the plug on this experiment. If I’m not mistaken, Mark is doing this for a short period of time. to see how this experiment will affect his book sales.

RealEstateBlackBook.com/recommends/joyner

To Your Success,

Peter K.

P.S.
I own this book, read it several times, and swear by its content. The book goes beyond USP and if you use the ideas in that book, you can gain an upper hand on your competition. So grab it while you can.