real estate marketing, real estate internet marketing, real estate resources

How To Write Killer Real Estate Ads That Stop Viewers In Their Tracks

Written on by Peter- REBB Founder

971126_business_headline.jpgI know you’ve been there before.  You sit down, grab a pen and paper and start to write those killer ads for real estate that will bring you motivated sellers right to your door.  Or do you?

Writing real estate ads is not as easy as it sounds, is it?  You see that blank piece of paper, you stare at it and get frustrated because nothing good is pouring out on that piece of paper.  Your brain just does not want to write ads 🙂

Well today, in a true Real Estate Black Book fashion, I have another free resource for you that will get those real estate classified ads written and written in such a way that will grab your reader’s attention like flies on sh_t.

I have to tell you something though.   I see this a lot in newspapers, on the internet, in the snail mail, emails, and everything in between.  Most ads, emails, mail pieces, newspaper ads are written by non-marketers.  They don’t grab attention, jump out at you, and fight for your attention.

Think about it.  What will happen when you go home today and get your mail in the mailbox?  You take your mail, stand right next to your trash can, and glance at the envelope to see if its anything important, and then you automatically throw it away.750230_full_bin.jpg

Same goes for newspaper ads for real estate, Craigslist ads, Ebay ads, PPC ads, bandit signs, postcards, online real estate ads and letters.  If your ad doesn’t catch your reader’s attention in the first few seconds, you just wasted your money.

So, how do you solve this issue?

First, I believe that each and every marketing piece you write needs to have a headline.  You’ve heard me talk about it before and I’ll keep talking about from time to time.  But, I’m not going to go into how you can write a powerful headline since that’s a whole new subject of its own.

If you want a quick lesson on grabbing your reader by the eyeballs then you should read the post that, as luck may have it, was written today by one of the best copywriters in the world, Clayton Makepeace.

But that’s not what this post is about.  This post is about a free resource that will give you the necessary ammo you need to write powerful and compelling marketing pieces.

Every successful marketer has a secret swipe file that he keeps on his desk which he can refer to whenever he writes something and needs ideas to get his creative juices flowing.

You, as an internet real estate investor, need those swipe files to refer to so you can communicate with your customers in the best possible way.

The swipe file I’m recommending today was put together by one of the best copywriters in the world.  It’s a 71 page file that contains some of the best swipe file information I’ve seen but my 2 favorite gems I got out of this free report are:

So go ahead and grab the free report, print it out and put it next to your computer so you can refer to it over whenever writing anything to your prospects.

By the way, if you have already downloaded my previous recommended report on The Single Most Important Skill Every Real Estate Investor Needs To Know then you have probably received this report in your inbox already.  If not, you can download it here.

To Your Success,

Peter K.
Founder of Real Estate Black Book

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12 Comments on “How To Write Killer Real Estate Ads That Stop Viewers In Their Tracks”

  1. lincoln ong |

    great content

  2. Articles |

    This new year the web will come of age. Quality will prevail as the cream rises to the surface

  3. |

    Very nice information. Thanks for this.

  4. lutfee |

    very nice info here. happy to read it.

  5. kallam |

    Great post, really help me alot. Thanks

  6. kasimo |

    Wonderful ! very good info. keep it up.

  7. dilemma |

    Nice work, keep it up. Cheers.

  8. khairilz |

    Nice Info, I will visit again. Thanks For sharing the information

  9. mr_azri |

    Nice article and i feed your posting

  10. Dean |

    Hi great article thanks for sharing. How do you start a real estate holding company and a real estate development company, can I combine the 2?

  11. Peter- REBB Founder |

    @Dean@buy tent

    Hi Dean,

    I’m not sure what you mean about combining the 2 companies. In what regard would you want to combine the two?



  12. The Best Real Estate Info » Blog Archive » How To Write Killer Real Estate Ads That Stop Viewers In Their … |

    […] Peter wrote an interesting post today onHow To Write Killer Real Estate Ads That Stop Viewers In Their …Here’s a quick excerptI know you’ve been there before. You sit down, grab a pen and paper and start to write those killer ads for real estate that will bring you motivated sellers. […]

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