Writing real estate ads is not as easy as it sounds, is it? You see that blank piece of paper, you stare at it and get frustrated because nothing good is pouring out on that piece of paper. Your brain just does not want to write ads 🙂
Well today, in a true Real Estate Black Book fashion, I have another free resource for you that will get those real estate classified ads written and written in such a way that will grab your reader’s attention like flies on sh_t.
I have to tell you something though. I see this a lot in newspapers, on the internet, in the snail mail, emails, and everything in between. Most ads, emails, mail pieces, newspaper ads are written by non-marketers. They don’t grab attention, jump out at you, and fight for your attention.
Think about it. What will happen when you go home today and get your mail in the mailbox? You take your mail, stand right next to your trash can, and glance at the envelope to see if its anything important, and then you automatically throw it away.
Same goes for newspaper ads for real estate, Craigslist ads, Ebay ads, PPC ads, bandit signs, postcards, online real estate ads and letters. If your ad doesn’t catch your reader’s attention in the first few seconds, you just wasted your money.
So, how do you solve this issue?
First, I believe that each and every marketing piece you write needs to have a headline. You’ve heard me talk about it before and I’ll keep talking about from time to time. But, I’m not going to go into how you can write a powerful headline since that’s a whole new subject of its own.
If you want a quick lesson on grabbing your reader by the eyeballs then you should read the post that, as luck may have it, was written today by one of the best copywriters in the world, Clayton Makepeace.
But that’s not what this post is about. This post is about a free resource that will give you the necessary ammo you need to write powerful and compelling marketing pieces.
Every successful marketer has a secret swipe file that he keeps on his desk which he can refer to whenever he writes something and needs ideas to get his creative juices flowing.
You, as an internet real estate investor, need those swipe files to refer to so you can communicate with your customers in the best possible way.
The swipe file I’m recommending today was put together by one of the best copywriters in the world. It’s a 71 page file that contains some of the best swipe file information I’ve seen but my 2 favorite gems I got out of this free report are:
- boat load of stunningly effective words and phrases you can use in your marketing to better market your real estate investing service … (I think there are like over 1500 of those words and phrases in there-It’s a goldmine is you ask me.)
- and how to quickly become the “coolest” person in your market
So go ahead and grab the free report, print it out and put it next to your computer so you can refer to it over whenever writing anything to your prospects.
By the way, if you have already downloaded my previous recommended report on The Single Most Important Skill Every Real Estate Investor Needs To Know then you have probably received this report in your inbox already. If not, you can download it here.
To Your Success,
Founder of Real Estate Black Book
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