The Single Most-Important Skill every Real Estate Investor Needs To Know
Written on June 16, 2008 by Peter- REBB Founder
Pay close attention here…
Because I am about to reveal to you the most important skill that you as an Real Estate Internet Investor need to know. I am also going to tell you how you can grab a controversial report on that subject from one of the best experts in that field for free. Trust me, you need to read this post.
This one skill can mean the difference between dominating your local real estate market on the internet and trying to survive.
This one skill can mean the difference between being a successful real estate investor who converts his/her visitors on his/her site like a moth to a flame versus the one who can’t keep them on there for just a few seconds.
So what is this skill? Why do you need to know it? How do you learn it? Well, I’ll tell you right now…
What is this skill?
This one skill is a skill that I am constantly learning and working on. It is not something you are born with. It’s something you learn by practice and experience. This one skill is none other than copywriting!
Wikipedia defines copywriting as “the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media (including the internet). The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint. Copywriting can include body copy, slogans, headlines, direct mail pieces, taglines, World Wide Web and Internet content…” and so on.
Why do you need to know it?
Now you are probably saying to yourself: “Okay Peter. I know what copywriting is but why do I need it to master it? Can’t I just get someone else to do it for me?”
Well, you need to know this skill because here, on the internet, it is an absolute must-know. Grant it, you can outsource it and have someone else write the reports, sales copies, squeeze pages, marketing pieces and advertisements. But the truth is that by the time you would get that done, it will cost you thousands of dollars to get all of that copy written by someone else. (Don’t give me wrong, I believe in outsourcing copywriting. Your most important sales copy should be written by an expert. But for everything else, you need to know how to write it yourself).
Let me ask you a question: Have you ever been on a site that has such a long sales copy that your right side scrolling bar is almost gone? Right at the top of the page you see a big red headline, then a sub-headline, an opening paragraph, testimonials, bulleted benefits, product photos, audios, videos, prices and P.S?
By the time you read the sales letter, sometimes not even the entire sales letter, you are 100% convinced that you need that product and you go ahead and buy it. Why? Because the copy was written by a great copywriter. But at the same time, that sales copy cost that business owner anywhere from few thousand dollars to $10,000 and even $50,000. I kid you not, I’ve heard of certain sales copy campaigns costing up to $50,000.
You need to have that influential, persuasive copy on your site when you are trying to convince motivated sellers to sell you their house. You need to have that influential copy in your ‘for sale ads’, marketing, marketing pieces and newspaper ads.
How do you learn it?
You learn this skill by practicing and learning how to be a great copywriter. There are several great copywriters that I can tell you about but today, I want to share with you the one copywriter that almost everyone, even the big names, go to for advice. This guy is one of the best copywriters in the world. His name is Clayton Makepeace.
I have been a loyal subscriber on Clayton’s list for over a year and I have to say that this guy is amazing. If anyone knows direct mail, copywriting, and persuading people to do what he wants them to do, then it is Clayton.
And today, I am going to share with you a special report presented by Clayton Makepeace called “The Great Copywriting Conspiracy.” This 26 page report reveals shocking truths about:
- How one copy kicked off an internet campaign that raked in $22.3 million in just six weeks!
- how your conversions should be better and your list bigger
- why- once you have this secret well established in your business, you can run “simple” email campaigns and have your visitors basically give you their money
- the dangerous “traffic myths”
- AND MORE…
You can get this 100% free report by going to the following link
RealEstateBlackBook.com/recommends/copy
I’ve read this report myself over the weekend and I have to say, it can be very eye-opening. On some level, it was for me. In fact, this report has I hope you take me on my suggestion and get your free report. You have nothing to loose and everything to gain from this report. The great thing about this report is that not only do you get some meaty information, you also get examples of winning sales copies, and images of 7 never before revealed marketing diagrams.
Go grab it, its free! 
To Your Success,Peter Kolat
Founder of Real Estate Black Book
RealEstateBlackBook.com
Facebook me at http://profile.to/peterkolat/
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