real estate marketing, real estate internet marketing, real estate resources

How To Get Visitors To Come Back To Your Real Estate Websites Over And Over Again

Written on by Founder

real estate websitesOne of the biggest problems most real estate websites face on the internet is getting people to not only stick around on their site but to return to it later. This is one of the biggest problems websites face. Why would someone want to visit your site? Why would they want to come back and see your site again? Well, the solution to that problem is much easier than you think. You can fix that problem in the next 10 minutes. Then stick around and read this article.

Let’s take it step by step to address the problem. What do real estate websites have that does not make the visitor come back to the site?

A typical real estate website has a home page, an “about us”, a “contact us” page, a page that describes what they do, information on how one can sell their home fast, a page targeting private money lenders, maybe some calculators and a long form the buyer/seller needs to fill out in order to contact the investor.

Now, do you see any problems with that layout? I do. Here’s the problem. First of all, the entire website is “about the company.” It’s focus is not on the visitor, but rather the company. It doesn’t look deep into the visitor’s problem and really solve it. Sure, it does talk about how they can sell their house fast and how they can stop foreclosure but it always goes back to the company.

When you visit a website, you should be thinking to yourself: What’s in it for me? What am I going to get out of this site, this page? What will this person/company/site do for me? Why am I reading this article? What is this article going to do for me? How is it going to benefit me?

You need to apply that same concept to your real estate website. You have to absolutely, positively figure out your target customer and then give them exactly what they are looking for. Do you see how I made that statement bold? I did it because it is that important. That’s one of the reasons why I am not a big fan of the “template real estate websites.” You know, the sites that give you every single page already pre-written for you.

Not only does that NOT help your SEO (search engine optimization) case, but depending on what you are trying to achieve with your business, it probably is not very targeted to your visitor. Plus, don’t forget that there are hundreds of other exact real estate websites out there and your visitor has probably already seen at least half a dozen of them. If your competitors didn’t convince them to get in touch with them so they can buy their house, what makes you think that your same template based website will be different and more successful.

So, what is the solution? How can you help your visitor and keep them coming back?

You need to stand out from the crowd. You need to provide the visitor with the exact solution they are looking for. Find out exactly what their problem is (and it’s not getting rid of their house or stopping foreclosure) and solve their problem right then and there. Don’t make them jump through hundreds of steps by filling out long forms. Just give it to them without expecting anything in return. Believe me, they’ll see that and will choose you to help them.

But how do you give them the solutions to their problem? One of the best ways to do that is to write fresh content on your website. Look at my blog. Why do you come here every day and every week? Because the content you read here helps you and your business. You come back here because every time you are here, you learn a golden nugget or two that will help you in your life. Now, how many sales pitches do you see here? I think we both know the answer. How popular is the website? How many members does this website have? Thousands!

So start writing content that your target audience will love and that is going to help them. Believe me, not only will they come back to your site and ask you to help them but they’ll tell everyone they know that has the same problem about you and your company. And we both know that word of mouth is one of the best advertising your company can ever have.

One last thing, write as you speak. Don’t worry about proper English. When you convey ideas in text as you would verbally, people relate to it on a different level. Say it as you think it!

To Your Success,

Peter Kolat


Let me know what you think about this article in the comments below. As you can see, if you are logged into Facebook, you can now comment here on my blog using Facebook. How cool is that? Don’t worry, I don’t collect any data from you. So, what did you get out of this article? Do you agree or disagree? Do you have any questions? I would love to hear your feedback on it. Talk to you soon.

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3 Comments on “How To Get Visitors To Come Back To Your Real Estate Websites Over And Over Again”

  1. Peter Veau |

    this was a very informative article. Thanks for posting. If you get the chance feel free to visit me back on my site.

  2. Galvin Humphries |

    Thanks for the insight! There are some incredible tips here that I had never thought about it.

  3. Peter- REBB Founder |

    Thanks Galvin. I appreciate your feedback. Please come back again soon because I always love sharing more insights.



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