One of the most frequent questions I receive from my subscribers is in the subject of generating free real estate leads. That question comes right after I tell them to start building their real estate investing list by offering a free report as an signup incentive. In a nutshell, their question goes something like this:
“But I don’t have anything to give and I don’t want to spend money for someone to write it for me. Is there an easy way to generate leads in real estate without spending a ton of money?”
Yes there is! And today I am going to show you how you can write your own free report to give away to your target customers when they signup to your real estate investing list. Believe me, it’s not that hard and you can have your report in the next hour or so. Sounds good? Let’s get going then…
Step #1- Determine Your target Market
First thing you need to do is figure out who your target market is for your real estate lead generation report. Who is it that you are writing this report for? Who are you targeting? If you don’t answer these questions, you will not get many signups, if any. For instance, let’s say that you want to build a list of people who are struggling with selling their house and are heading straight for the foreclosure. What they probably need to know is how they can save their home quickly so they don’t end up in foreclosure.
Now, if you are a real estate investor who invests in foreclosures, you are an expert to them and you know what they need. So, you’ll need to write a report on how they can save their home from foreclosure.
Step 2 – Writing your Free Real Estate Report- The Easy Way
How do you write your free real estate report the easy way? Check this out. Create a short outline of what you want to write about in your article. Once you do that, you are ready to start writing. But you are not going to be writing at all. You will be recording yourself by talking to a microphone by following your outline. You can buy a microphone at your local electronics store or amazon for as little as $10. if I remember, the video I made for you in the last blog post titled How To Dominate Your Real Estate Internet Marketing With Internet Bandit Signs was recorded with a headset mic bought at Radio Shack for about $20.
Once you record the audio, you can use that audio to generate your free real estate leads. That’s it, you are basically done. But what if you want to actually have the written report? What if your prospects want a written report? No problem, just head over to step 3.
Step 3 – Transcribe Your Audio Into Text
So far, you probably spend about half an hour doing your report. Now comes the hard part, you need to convert that audio into text. To do that, you have 2 options. You can transcribe the audio yourself. Personally, I don’t recommend that at all. It will take you hours and you have much better things to do that transcribing audio. What I do recommend is that you outsource your audio by hiring a transcription service to do your work for you.
All you do is sent over your audio to the transcription service and within a day or 2, sometimes even sooner depending on their turnaround time, you get your report in a word document.
How much does it cost? It all depends. But from my experience, you can get your report transcribed for about a $1 per minute. So, if you have a 30 minute audio, you’ll get your report for about $30.
Want to know some reliable transcription services? Here’s couple of them. First transcription service I recommend is the Transcript Library. I’ve used them before and I have to say that Shelly did an exceptional job and the turnaround time was well ahead of the schedule. If you want to use them, talk to Shelly Lanciani. She can hook you up with a free first transcription service.
My second choice would be Casting Words. They are pretty good as well and give you three different pricing points depending on how fast you need your transcription completed. However, if you would like to use some other service, you can always search on Google for “transcription service.”
So there you go. Your report is done. Wait, I do have a tip for you for an extra punch that will help you convert your prospects into subscribers much better.
Secret Tip – Create a video for higher perceived value.
You can create a video to achieve higher perceived value. You can either record yourself on a webcam or a digital camera that has a USB or a firewire connection. Or you can record a presentation on a computer using a screen recording software. For a screen recording software, I have 3 choices for you. First, you can use a free screen recording software called CamStudio. It’s pretty good but as with everything free, you don’t get many features.
Second, you can use a paid software such as Camtasia Studio. Of course, there are big trade offs in using either software. If you can spend the money, I would recommend with going with Camtasia Studio. The software is exceptional. I think they even offer a 30 day trial and you can extact the audio from your video to have just an audio version. So now, you’ll have a report, audio and video to give away when generating your free real estate leads. Talk about higher perceived value, right?
One last thing, If you want learn more about creating content for your real estate business, don’t forget to read my “7 Ways To Create Real Estate Content- How to Write Article For Your Real Estate Website In 15 Minutes”- Part 1 and “7 Ways To Create Real Estate Content- How to Write Article For Your Real Estate Website In 15 Minutes”- Part 2″. These 2 blog posts have tons of great info you can use in your real estate business.
So, what i need you to do right now is to let me know your comments. What to do think about this little strategy? Do you have any questions? Would you like to know how to generate leads in real estate using other strategies? let me know in the comments below and I’ll write another killer blog post for you.
Now go and write your real estate report. Your free real estate leads are waiting for it. 
To Your Success,
Peter K.
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Hi peter!
I have a SEMsite with a WordPress blog(Carson Foreclosurehelp.com) and I wanted to know how do I drive traffic to my real estate site (CarsonForeclosureSolutions.com) how could I build a e-mail list OPT-in or just get business to my website? I hope that make sence!
Hey Mike,
There are many ways where you can drive traffic to your blog. If you read some of my posts here on this blog, you’ll learn several ways of driving traffic to your site including video marketing and social media marketing.
Just click on the link under the Categories heading in the right sidebar and you’ll see many posts there.
Peter
@Mike -
Great post Peter,
I’ll add it to my list of best real estate marketing blogs.
I just joined your group on Bigger Pockets.
Ross Hair
Real Estate Advocate
http://www.realestateadvocate.com
Thanks a lot Ross.
Thanks for joining my group on Bigger Pockets as well. It’s a great real estate networking site and if anyone is thinking about expanding their network, they should join there as well.
Peter
Very interested in generating a lot more leads in my business offering – significantly discounted
defaulted bank loans and non-performing assets/ REO pool liquidations/ large volume distressed property sales…
I’m glad I could help. This can work for your particular niche very well. Let me know if you need anything else.
Peter
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