Let me ask you a question. How would you like to find your next real estate partner or a lender for private money? How would you like to put up an ad/sign in front of a business owner that is:
- 41 year old male or female
- owns a successful business
- Lives in San Francisco Bay Area (or whatever your local area may be)
- Is a President of an Investment or venture capital company
How would you like me to show you how you can access a FREE site that:
- delivers more VPs,
- has more corporate executives,
- has more business decision makers,
- and has more small business owners than Forbes, Wall Street Journal, Business Week, and CNN Money?
How would you like to have access to a business owner portfolio:
- where 24% of business owners have a portfolio of $250,000+
- and who own company shares, stocks, mutual funds, etc?
Do you think these people would be GREAT prospects to be your next real estate partner or a lender for private money? What if someone recommended you to one of those people and told them that you are credible, trustworthy, a person who invests in real estate wisely, and will turn their money into a 10%-15% return?
Do you think they would be interested? YOU BET THEY WOULD!
So…
Today, I want to share with you another strategy that almost nobody uses in the real estate world. Why? Well, because this is a brand new strategy that just came out today 
But, since you are reading this blog, you are among real estate professionals who can start utilizing this strategy for their own business. Now, before I go and share with you this new strategy, please remember that since this marketing strategy opened up today, not only do you get to have competitive advantage over your competition, but you’ll also have the ability to be viewed by thousands of business professionals with profiles I listed above.
(Note: When viewing portfolios, you will not be able to view how much money each person makes or what stocks they invest in. Obviously, that’s a personal data. The above data was obtained from a LinkedIn Demographic Data June 08.)
Disclaimer (My lawyer told me to say it disclaimer):
Personally, I haven’t used this strategy yet (since it’s brand new) but I have benefited from this site in many different ways, including professional relationships, real estate leads, partnership, and an expanded network of people I could never be able to access without it. So, I am confident that by testing this strategy, you can accomplish the same thing and even more. Remember, when it comes to marketing, testing is extremely important. So test out this strategy on a smaller scale before you expand.
Also, I am not an attorney. Please make sure that you are following FTC guidelines when doing private money transactions and such. Obviously, I can’t control what you do so I cannot be responsible for your actions.
Now, here’s the strategy.
LinkedIn Target Ad Network
LinkedIn.com, a popular professional networking service, has just released their own Ad network. You start out with an overall targeting criteria to show your ad to everyone on the network. We are talking millions of people here. Your starting price is $10 per 1000 impressions (Impression counts for number of times an online ad is served to the user’s browser and presumably seen by visitors).
This ad network focuses specifically on LinkedIn members and can be targeted within several guidelines:
Company Size, Job Function, Industry type, Seniority, Gender, Age and Geography. (Be careful because for every new category you add to your targeting criteria, the placement payment increases by $3 per 1000 impressions). So, the more targeted your ad becomes, the more you’ll pay for your impressions.
But before you go on LinkedIn and start looking for your next contact, real estate partner, lender for private money or a real estate lead, here are few tips to think about when using LinkedIn’s Ad Network.
LinkedIn Tip #1
Start small and then work your way up to the big leagues. When it comes to real estate, one deal can make you anywhere from a few thousand dollars to tens of thousands of dollars. So, getting that one lead, one private lender, which costs about $10 per 1000 impressions on LinkedIn, can become very profitable.
All in all, start small with your ads, preferably in your own area. At the same time, watch your ad conversions and constantly improve them to get higher conversions. Once you get your ad converting high, you can start thinking about expanding beyond your local area.
LinkedIn Tip #2
When networking on LinkedIn, build relationships with people, connect with them and offer your expertise to them. You need to build rapport, trust and credibility before you start doing business with them. Once you build rapport and trust with people in your LinkedIn profile, they will be glad to recommend you to someone else in their network. Believe me, it can happen.
If you would like to connect with me on LinkedIn, you can do so by Introducing yourself to me through My LinkedIn profile.
LinkedIn Tip #3
Be as specific/targeted as you can. Before you go out and start advertising on LinkedIn, and for any other marketing strategy for that matter, you need to sit down and write out your EXACT target audience you want to get with your marketing. You need to be very specific. I’m talking about their age, where they live, what they do, how much they make, and even what they look like. Believe me, this exercise will pay HUNDREDFOLD in your marketing efforts.
When specifying your target audience on LinkedIn, you need to be as specific as you can. Who do you want to see your ad? I mean think about it? Why would you want to waste your money on someone who is not interested in what you are offering, right? You may think that it will cost more to advertise, but in the long run, your marketing will be more successful.
So, that’s it for today. If you would like to learn more about using social media sites, read my post on Top 7 Real Estate Social Media Sites and 10 Ways Real Estate Investors Can use Social Media.
But before I sign off, I need your input on this post. What do you think about this strategy? Do you think it is something that you would be able to use in your business? If not, why not?
Let me know by commenting below.
To Your Success,
Peter K.
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Very good hints and ideas for using Linkedin I just started getting active with it. Hope I can put these tips to good use.
Thanks, that must have taken a loads of work to put that together. i don’t like seeing my house value drop though. ha!!
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