real estate marketing, real estate internet marketing, real estate resources

To squeeze or not to squeeze? That is the question… Part 1

Written on by Peter- REBB Founder

real-estate-investing-leadsCouple of days ago, I received the following email from one of my subscribers. For privacy reasons, I left out his name. So for this case study, let’s just call him John 🙂

With all your wonderful tips and advice…, I’ve done soooo much homework and really can’t seem to make a decision. For example, some say the use of “testimonials” are powerful and necessary, while others insist on keeping it so incredibly simple almost like just a squeeze page to where it’s almost boring because they say that’s more effective at capturing leads so not to distract from the main objective. I’m getting mixed messages from guru’s and “experts” alike. Any suggestions on this one? My main focus is sub to’s and wholesaling to flippers while using a software program I have that incorporates all my marketing campaigns, maintaining all leads, and organizes all my deals (whether they come from my answering service or website directly… then directly into my software in my home computer). I understand the importance of a website and can’t seem to make a decision??

Here’s my response:

Hi John,

Here’s what I suggest you do. All in all, both groups of those people are right. Let me explain…

Before I address your question, let me tell you what I think is the wrong way of setting up a website. While doing research, and I do a lot of research, I come across many real estate investor’s websites. One of the main problem I see with their sites is that when a person arrives at their main page, that person is greeted with many options.

They have links to several different areas of their business. They have links to “Sell your house” “buy your house,” “contact me link,” “cash for houses,” and so on. If that wasn’t bad enough, half the time, they don’t even have a contact form right there on the page for the person to fill out and give them their contact information. And if they do, they ask the visitor for everything including their name, phone number, email, address, house info, etc. (just short of asking for their social security number).

Now, let’s think about this for a moment John. If you arrive at a page like the one I just described above, what would you think? Would you give that site owner your information?

Let say that you want to sell your house because you are heading straight for foreclosure. So, now that you are on that site, which link do you click on? Where do you go? What is your first step, second step? Where do you begin?

Now, I know that it many seen obvious that they should click on “sell you house link”, right? Well, not everyone will either see the link, know that they should click on that link, or even take the actual action and click the link.

(Remember, more steps you require your visitors to take, (such as clicking links, giving information, etc.) less people will actually take action. (I know because my tests and site tracking data shows that.)

Also remember the following quote while setting up your site. And this principle applies to the basic human psychology:

“Confused mind always says NO.

Remember that whenever you do anything: set up a site, negotiate a deal, buy a house, sell a house, deal with contractors, your kids, family, etc.


This is the end of part 1. This post was getting way too long so I decided to break it down. Stay tuned for part 2 on Wednesday. Part 2 will tell you exactly what John should do.

Tell me, are you struggling with the same dilemma as John? Is there anything that you are confused about? Is there anything that you would want me to clarify from this post for you? Share your comments below and let me know.

To Your Success,

Peter Kolat
Founder of Real Estate Black Book
Facebook me at

Head over there right now and get
Your Ultimate All-In-One Real Estate
Investor Internet Resource Manual!


You can see part of of this email/blog post by visiting You need to Squeeze Your Real Estate Leads blog post.

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10 Comments on “To squeeze or not to squeeze? That is the question… Part 1”

  1. Robert Kim |

    Thanks for a great article, Peter. I appreciate all you do.

  2. Justin |


    I would like to counter some of what you are saying.
    While I use many squeeze pages in my strategies, I also firmly believe that it’s important to have a “branding” site with the many links (buy a house, sell a house, stop foreclosure, etc) as well.

    Driving traffic to a squeeze page for a very specific task (get on my wholesale list, etc) is a great strategy.

    But most homeowners are used to seeing sites that are more like “branding sites”. They do NOT want to see a squeeze page, and might be intimidated by it.

    I have heard the “a confused mind always says NO” quote a lot.
    I’m not so sure I buy into that theory.

    I actually think that it could be “Guru rhetoric”

    An intelligent combination of squeeze pages (where appropriate) and branding sites (corporate image) make for the best combination. Joe the homeowner, in my experience, doesn’t like squeeze pages, and prefers to surf around a branding site.

    Just my 2 cents,


  3. lincoln ong |

    great thoughts

  4. Steve |


    I’ve also seen the idea’s of setting up squeeze pages to collect information. I already have two websites that cost me $49 a month and I wasn’t interested in buying a bunch of squeeze pages also, so what I did was create a seperate webpage for my website that was the exact replica of a squeeze page I had seen. Then I simply gave it it’s own domain so when somebody pulls up the domain it locks onto that webpage, working I believe just as good as any squeeze page.

    I really didn’t look into it that much, but a squeeze page I was finding cost more than a website alone now days.

    Just my 2 cents,

  5. Peter |


    Great comment man. I really appreciate your point of view. In regards to you comment, I agree with you having the branding site. Buying and selling real estate is not a $10 product and you need to gain credibility, trust and branding with your possible prospects.

    If that’s the case, then why didn’t I say anything about it in the post? Well, this post was geared towards doing something fast, simple and to a point where anyone can start getting motivated sellers into their system soon.

    I also believe that squeeze pages are not designed to intimidate people and if you provide great “ethical bribe”, headline and benefits, the visitor will give away his/her name and email address a lot easier than giving without it. more on that later…

    All in all, thanks for a great comment Justin.

    To Your Success,

    Peter Kolat
    Founder of Real Estate Black Book
    Facebook me at

    Head over there right now and get
    Your Ultimate All-In-One Real Estate
    Investor Internet Resource Manual!

  6. Jason David |

    Peter … You are quickly becoming one of the primary “Gurus” I read and enjoy … Having several – it becomes necessary to continue to reduce the list, simply because it is important to consider only the best. Over the years (about 30 now) I have invested $$$$ in the amount of ….. well – you possibly wouldn’t believe me if I told you. And that does not include the $500,000.00 seminar I registered for without realizing it (part of my story). Oh well for now I continue to stay involved and track the ‘Gurus’ and their writings.

    Being from the old school – as I may have mentioned I know some of the old time ‘Masters’ in RE. A few of them have invested with me over 30 yrs. All I want to say is you are striking a ‘cord’ with me.. I believe you to be sincere and you are delivering great content to your readers. Keep up the good work!

  7. Peter- REBB Founder |

    @Jason David

    Thanks Jason. I appreciate your kind words. One of the main reasons why I started this blog is to help others. I’m glad that I am achieving this goal.

    To Your Success,

    Peter Kolat

    Let me know if there is anything I can do for you.

  8. Samuel |

    I blogged on this myself earlier, and it was great to see your view on it Peter.

    Cheers :-P,


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