Here’s part 2 of my response to John. If you missed part one, you can see it at to squeeze or not to squeeze blog post.
Part 2 begins…
*******************************************************
I hope you see what I am trying to get across here John. So, here’s what I think you should do:
Personally, I think the best way to capture leads is to use a squeeze page. It’s simple and its only objective is to catch person’s name and email address and it doesn’t distract them from anything else.
(Don’t ask them for anything else, just their first name and email. If people see that you want their address, their PITI, etc. they’ll leave and not give you anything. Think about it, what do you do when you arrive at a site and someone who you have never met wants your information? Do you give it to them or do you leave? Exactly! You need to gain their trust first and that happens with time and by using a branding site.) So that’s the first important aspect of a squeeze page.
Second, the squeeze page needs to have a powerful headline. The headline needs to catch their attention because if it doesn’t, they are gone. (On the internet, most people stay on a page for few seconds and then they leave unless they find something interesting- That’s why I think the phrase “surfing the internet” exists.)
The headline needs to be at the top, centered and in big, red letters.
Third, you need to have some benefits listed that the person will gain by giving you their information. Those benefits need to be in a bullet format. Remember to list the benefits here, not features. There is a big difference between the two.
For example, when you buy a HD DVD player, you don’t care as much about the fact that it can play DVD’s at 720 or 1080 resolution. You care about the benefits. The company selling the HD DVD player will paint a picture of your movie watching experience where you’ll be immersed in the movie with lifelike images and theater-quality sounds. You’ll feel like you are right there, in the movie. See what I mean?
Fourth, you need to give them an “ethical bribe.” What is an ethical bribe? It can be a report, audio, video, consultation, your assessment of their house, etc. It can be anything as long as it is what they want. Pay close attention here. I didn’t say “what they need”. I said what they want.
(If you are wondering what that could be, put yourself in your visitor’s shoes and think about their wants. Another solution is to do some market research or ask them in a one question survey that pops up on your website after they leave your site, etc.)
And this is important, they need to get that info/ethical bribe right away. They don’t want to wait for it, they want it in their inbox in the next few minutes.
I’m getting a little long here so let me wrap it up. Squeeze page design has certain science to it. You need to split-test it to see which page will convert better. You want to test 2 squeeze pages at a time and see which one converts better. When you do split-testing, make sure that you only change one element at a time on each squeeze page so you can tell which elements converts better. For instance, you can change the headline, or the location of the opt in box, or the color of the headline, or the sub-headline, testimonials and benefits. You can test anything and everything on that page. Just make sure that you have some type of “control” on your squeeze page.
All in all, you need to follow a simple principle called “K.I.S.S.“.
I’m sure you’ve heard of it before but if you haven’t, K.I.S.S. stands for “Keep it Simple Stupid.” Now, I’m not saying that anyone is stupid 
, you just need to keep it simple and straight forward.
Now in regards to your questions for the testimonials. They are extremely important as well. Remember when I mentioned the word “trust” earlier in this email? Well, testimonials help you with trust and credibility. You mentioned that there are 2 different kinds of schools, either a squeeze page or a testimonial.
I say, incorporate your best testimonial/testimonials in your squeeze page. You can even add a code into that page that will rotate your testimonials on your squeeze page. It all comes down to testing. (By the way, testimonials are great when they are incorporated into your branding site- but that’s for another discussion.)
John, don’t worry too much about what you need to do. Just do it and test it to see what happens. You say that your main focus is sub-to’s and wholesaling. Create a squeeze page for both areas targeting each category on their respective squeeze page. If your squeeze page is for wholesaling, target only those people. Don’t worry about retail buyers or sub-to’s on that page. Then you set up your campaign for each squeeze page with an auto responder software, which from what you’ve said, you already have.
So, in conclusion, you don’t have to design an entire 5-10 page site yet. All you need is a squeeze page to start. I hope I’ve helped you here. If you have any other questions, don’t hesitate to contact me.
To Your Success,
Peter Kolat
Founder of Real Estate Black Book
RealEstateBlackBook.com
Facebook me at http://profile.to/peterkolat/
Head over there right now and get
Your Ultimate All-In-One Real Estate
Investor Internet Resource Manual!
Visitors who read this post also read:
If you enjoyed this post, please Pass it Along on Twitter or Vote it Up with one of the bottons below.
Your vote motivates me to write killer content! :) Thank you!
Click Here To Subscribe to our feed Or You'll Miss Another Great Post!
Awesome information, especially for Internet marketing newbies like me. Thanks, Peter! Now I know why my own webpage was designed by the webmaster to be so “sparse” with regards to getting information.
No Problem Robert. I know how it can be. Good luck and keep it up man.
To Your Success,
Peter Kolat
Founder of Real Estate Black Book
RealEstateBlackBook.com
Facebook me at http://profile.to/peterkolat/
Head over there right now and get
Your Ultimate All-In-One Real Estate
Investor Internet Resource Manual!
Peter,
I agree with everything you are saying, and you have totally sold me on squeeze pages.
Now, I’m waiting for part 3.
Where do I get one, two, three, or however many you are saying I need.
And I want to know the real kicker……..How much are these things going to cost me? lol
Hi Peter,
This article is very interesting and I must say on point with how to create a squeeze page. I am little confuse on how to split test two squeeze page at the same time would I need two separate domains for this?
Akil at http://www.solve-my-property-problem.co.uk
Thanks
[...] can see part of of this email/blog post by visiting You need to Squeeze Your Real Estate Leads blog [...]