real estate marketing, real estate internet marketing, real estate resources

How To Get 100% MORE People to Your Real Estate Website With Just One Email

Written on by Founder

real-estate-email-marketingIn today’s post, I want to talk to you about a strategy that you should be using in your real estate business.  Why?  Because this one strategy, if implemented correctly into your business, will help you explode your business and make you more money.  Now, who doesn’t like more money right?  🙂

To tell you the truth, the reason why I am writing about this strategy because of my really good friends who is a very successful real estate investor and who owns a very popular website, which you probably been to in the past, asked about this strategy.  I went ahead and replied back to him with my answer.

Since I want to genuinely help you as well, I figured that instead of charging for this, I would just post it here for free.  What do you think about that?  Is that cool or what?  But why would I just give it away?

Well, the way I see it is, at least hope that it will happen 🙂 is that if I provide you with a killer stuff on my blog, not only will you come back here to my site and join thousands of other real estate investors on my list who get cool strategies like this for nothing, but you’ll hopefully pass it along to others, spread it around the internet and the good karma will pay back for you in dividends.

So, the question was:  When it comes to email marketing, should we send out just text emails or html emails, or both?

Before I answer that question, let me explain what email marketing is and why you should use it in your real estate business.

“Email marketing is basically a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.” -Wikipedia.

That’s basically what email marketing is.  But email marketing is more than that.  Email marketing is about following up with you customers and subscribers.  Just think about it for a second, you have someone sign up to your list on your real estate website.  Obviously, they want to hear from you.  But if you don’t use email marketing and follow up with them on timely basis, you are not going to get far in your business.  I think we can all agree on that, right?

Now, back to the question about using just text or html inside your emails.  Here’s my take on it and why I think you should use both text and html based emails when talking with your subscribers and visitors.  You definitely need to use both, text/html emails. However, unless you are doing a newsletter style email where your subscribers are exposed to it right from the begining and used to your newsletters, I would stay away from templated emails with all kinds of different graphics and stick to text only.

What I recommend is that you do a text based html email with some text bolded, italiced to emphasize the main points/benefits. That way, you can track the open rate as oppose to the CTR rate (click through rate) on your email only. Why would you want to do that?  Because if your send out an html based email and use one of the emailing marketing services such as aweber, the system will tell you if your subject line converts well and your body sucks.

If you get a high open rate on your email, it’s because of your subject line. However, if the CTR on the email is very low, not many people are clicking on your links inside that email, there is something wrong with the body of the email. Maybe the body is not as relevant to the subject line as you would think, the link does not work (it’s not clickable), or the email does not convince the reader to go to the page.

All in all, having html based emails can help you increase your email marketing success by a very high %. For instance, if you didn’t use html emails and you saw that your email is not getting a very good click through rate, you might think that there is something wrong with the email, right?

However, in reality, that email body may be the highest converting sales copy you ever written. It’s the subject line that sucks and a very low rate of people open your emails. For instance, you might have 5% open rate and a 40% CTR (hypothetically speaking) on the email but without html email, you wouldn’t know that.

So, now you go ahead and start changing the body of a very successful email whereas all you needed to do is change the subject line.   Now, you wasted a perfectly good email and all you had to do is ONLY change the subject line of that email.

Lets think about this for a second:

If you send out just one emails to 1000 people and your original open rate was 5% (50 opens) with 40% CTR (20 people clicking through to where you want them to go).

Now, If you just change the subject line because you are using an html based email and you know that your subject line sucks, you may double your open rate on that email.  Now, the number of people ending up on your site just went from 20 to 40 people. That’s a 100% improvement just by changing one line in your email. Now, that’s cool! (Thanks Frank!)

Now, its your turn.    I want you to tell me, what is the biggest thing you got out of this article?

Also, I decided to run a little experiment.

I want you to tell me, what do you want me to write about next?  This is your chance to get me to give away some of my secrets right on the blog here.  All you need to do is tell me to write about a marketing strategy that you would like to learn more about or get some juicy info on.  It doesn’t matter, it can be about SEO, video marketing, social media, articles, press releases, getting more traffic, business management, etc.  Just let me know and I’ll pick one topic and will write a powerful article on it.

To Your Success,

Peter Kolat

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17 Comments on “How To Get 100% MORE People to Your Real Estate Website With Just One Email”

  1. Keith M. |

    Thanks for the great info, Peter.
    Do you also have a recommendation for a good autoresponder software to use with our hosting account. We want to be able to customize the way we want, without using aweber, contact response, etc..
    Nothing against those, just want to have our own software, so we have more control.

    Thanks in advance,


  2. Ken Spohn |

    Hey Peter Good stuff…I just watch the video from Frank too and your dead on with your article. You know I don’t see a-lot of talk about the email drip system. Maybe you could write something about that subject. Like ,when to send the first one, how far apart are they emails, how to set them up in a second funnel after they buy something…ect.


    Ken Spohn

  3. Steve |

    Hey Peter,

    Good stuff, you always have great content!
    I have a question that nobodys willing to share…
    Nobody really talks about it and Infact I’ve only heard about it once recently…
    It’s BIGGER than Google and cheaper than Google PPC…
    I hear there’s a right way to do it, and a wrong way and thats Facebook PPC…
    What can you give us facebook users?


  4. D.R. Domingo |

    You practice what you preach…that is sharing, providing valuable content, freely and unconditionally.
    You obviously believe in the Give to Get approach, whiich is a good way to connect with your prospects and help build relationship. I look forward to getting a hold of your system, to help me dominate my local
    real estate, using internet marketing….the way you teach it.
    Have your best sales day ever,
    D.R. Domingo

  5. Peter- REBB Founder |

    @Keith M.

    Hi Keith,

    Thanks for your comment. Yes I do have some recommendations but I think it would be in the best interest for everyone here if I wrote out a blog post about it. You need to be aware of some pros and cons of sending emails from your own servers. stay tuned,

    Peter Kolat

  6. Peter- REBB Founder |

    @Ken Spohn

    yeah, Frank is the man when it comes to giving killer stuff away and building a lasting relationship with them. Thanks for commenting. Let me see if I can put something together here. It’s a tough one because you need to apply this to your own list.

    To Your Success,

    Peter Kolat

  7. Peter- REBB Founder |


    Thanks for the props Steve. That’s a great question and I’ll write a great article for you soon on that subject. Yes, Facebook is great and I’ll share some tips with you. Watch the blog! 🙂

    To Your Success,

    Peter Kolat

  8. Peter- REBB Founder |

    @D.R. Domingo

    Hi D.R.

    Thanks for commenting. It’s great to see you here on the blog. If you would like, you can check out the webinar I’m doing on Monday with Steve over at

    I’ll share some killer strategies for dominating real estate markets on the internet on that webinar.

    Let me know if there is anything I else I can do for you,

    Peter Kolat

  9. Large Plastic Storage Boxes |

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the awesome work Look forward to reading more from you in the future.

  10. Maui Realtor |

    When I receive emails, I prefer to receive text emails, anything with attachments or html’s automatically get my skeptical eye. With that in mind, that’s how I try to market, how would I (as a consumer) prefer to get information from service providers. Just my 2 cents.

  11. Peter- REBB Founder |

    @Maui Realtor

    Hi Maui Realtor,

    I agree with you. Most consumers are very skeptical opening emails with attachments. When I wrote the article, I was talking about sending out html based emails that “look” like text email. There are no graphics in there. All you have there is text, you bold important points.

    Why would you want to do that? Well, when you send an email out to your prospect via Email service provider, they allows you to send 2 versions of the email, text and html. When you send the email in both versions, you will get better results and more of your emails will get delivered. One of the most important points is that you will know how many people have opened your email and how many people have clicked on the link within the email.

    To me, that’s gold in the email.

    To Your Success,

    Peter Kolat

  12. Miami Homes Sale |

    Thanks for providing really good information regarding real estate.

  13. Maui Realtor |

    Peter, thanks for replying. That certainly help to explain it more thoroughly for me. And well, I will give this approach a try. Thanks.

  14. Charles |

    Personally I don’t care for html emails either, but Peter makes a good point about covering all of the bases. Definitely worth trying, after all you are only investing a little time and effort.

  15. Homes for sale Miami |

    It is just so tempting to abandon the real estate business (at least temporarily) right now. However I’ll look into your ideas. Thanks

  16. Miami Houses for sale |

    One of most informative real estate blogs. I would like to visit again

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