real estate marketing, real estate internet marketing, real estate resources

Real Estate Investor Website Design- 5 Critical Questions You Need To Answer

Written on by Peter- REBB Founder

Over the past year, people have contacted me through the real estate social media sites that I use in my business, to help them with their real estate website.  They wanted me to take a look at it and give them some solid guidelines to get their real estate investor website design up to par  to convert those all important visitors.

After looking at dozens of real estate investor websites, I have discovered that many real estate investors, when designing their sites,  don’t go through the fundamental criteria/questions before putting up their first version of the site.

So, I decided to give you 5 crucial questions that you need to ask yourself before ever starting or redesigning your real estate investor website.  Today I am going to share with you the first 3 questions.  This is not a complete list, there are more questions that need to be answered to make the site successful but I think 5 question will be good enough to get you started.

Crucial Real Estate Website Question #1-Who is my target audience?

I see this all the time.  The website is so unfocused that when the visitor arrives on a particular page, they get so confused by what is on there or what they need to do, that they leave right away.  That’s BAD, really bad.  Not to mention that your bounce rate will go up and that’s not a good thing in Google’s eyes.

So, before you start designing your real estate investor website, you need to figure out who your target audience is.  Once you figure it out, focus on that target audience on that web page.  If your target audience is a person who is heading for foreclosure and needs to sell his/her house right away, focus on that person.  Don’t talk about out of state owners or even worse, real estate investors.

Crucial Real Estate Website Question #2 – What are their Needs and what can I give them to satisfy that hunger?

A lot of people miss this one.  Sometimes its because of the time constraint.  We get wrapped up in the business and forget to do little things that really matter.  But they are extremely important.  This one especially.  You need to figure out the REAL PROBLEM your target market is facing in his/her life.  For instance, if your target prospect is facing foreclosure, most of the time that is not their real problem.  Most of the time, it’s much more than that.  There is something deeper causing this pain.  Once you figure that out, they’ll want your help because you UNDERSTAND their real problem.  They’ll trust you because you know their situation.  You really want to help them.  But how do you do that on the internet?

Well, interact with people in the forums and social media sites.  Talk to them, ask questions and listen.  Also, you can create a short survey that people can answer on your website.  It will give you clues to their true deeper problems.

Crucial Real Estate Website Question #3 – What is the best way to reach my target audience?

Once you figure out your target audience and their true problem, you’ll need to do some research to see where they hang out on the internet.  Shhh… I’ll let you in on a little secret.  Do you know what is the easiest way to get traffic to your site?  Here goes:  Find out where your target audience hangs out on the internet and then go there and stand right in front of them (virtually speaking).  If you figure that out, it will be a lot easier for you to convert them into buyers, I promise you.

Where do you look for them?  How about forums, blogs, Yahoo Answers, Ebay,, and Real Estate Social Sites such as and  That’s just for starters.  If you want more resources, about 56 pages to be exact, look in my Real Estate Black Book.

That’s all I have for today.  I’ll have part 2 of the 5 critical questions you need to answer before building your real estate website in my next post.  In the meantime, let me know what you think about all of this by posting your comments below.  Did this post get you to think and go back to your site?  Is your site focused on your target audience?

Until Next Time,


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16 Comments on “Real Estate Investor Website Design- 5 Critical Questions You Need To Answer”

  1. James |

    Thank You so much. Now if I can only the fix the mess I created.

  2. Jim |

    Great blog and useful post. Just wanted to wish everyone a really excellent new year. It’s looking like it could be a tough one for many

  3. Peter- REBB Founder |

    @Jim@Home Furnishings

    Thanks Jim. I appreciate you comment and wish you a Happy New Year 2009 as well. Let me know if you need anything.


  4. Mike |

    Thanks Peter, That was some solid information. I will surely implement it on my site! Thanks again! MIKE..

  5. Jerry |

    These are good things to ask yourself when designing any website.

  6. Peter- REBB Founder |

    Thanks Jerry. I’m always looking to help.


  7. Homes On Sale |

    Very interesting article, as are some of your other posts. I have bookmarked for for future visits, keep up the good work

  8. Kaamajakaaya |

    Knowledge is power and also a cost saving tool for the future. Read my sig for more info on getting faster more efficient and targetted search results with one simple step.

  9. Google Cash System |

    Hey, this was a great post. Really informative. I bookmarked it, and will definitely be coming back. 😀

  10. Thomera |

    Don’t you hate spam to?

  11. Dillon |

    Commenting usually isnt my thing, but ive spent an hour on the site, so thanks for the info

  12. Mortgage Mods |

    A fantastic read….very literate and informative. Many thanks….where is your RSS button ?

  13. Peter- REBB Founder |

    Originally Posted By Mortgage Mods
    A fantastic read….very literate and informative. Many thanks….where is your RSS button ?

    Thanks Mortgage Mods,

    My Rss button is right under the Blog Louge where it says: “Subscribe” 🙂

    Peter Kolat

  14. Nadia |

    Thank you Peter! I found your blog and especially this post by searching on the Internet how to create a squeeze page. I’m going right away to go read the second part.

  15. Peter- REBB Founder |

    No problem Nadia. Make sure you signup for my list so you’ll get notified when new posts arrive 🙂

    To Your Success,

    Peter Kolat


  16. Your Questions About Real Estate Websites Design | Real Estate Answers |

    […] – 32 Examples of Realtor BlogsWebsite Construction: Internet Marketing for Real Estate AgentsReal Estate Internet Marketing var analyticsFileTypes = ['']; var analyticsEventTracking = 'enabled'; var _gaq = _gaq || []; […]

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