Over the past year, people have contacted me through the real estate social media sites that I use in my business, to help them with their real estate website. They wanted me to take a look at it and give them some solid guidelines to get their real estate investor website design up to par to convert those all important visitors.
After looking at dozens of real estate investor websites, I have discovered that many real estate investors, when designing their sites, don’t go through the fundamental criteria/questions before putting up their first version of the site.
So, I decided to give you 5 crucial questions that you need to ask yourself before ever starting or redesigning your real estate investor website. Today I am going to share with you the first 3 questions. This is not a complete list, there are more questions that need to be answered to make the site successful but I think 5 question will be good enough to get you started.
Crucial Real Estate Website Question #1-Who is my target audience?
I see this all the time. The website is so unfocused that when the visitor arrives on a particular page, they get so confused by what is on there or what they need to do, that they leave right away. That’s BAD, really bad. Not to mention that your bounce rate will go up and that’s not a good thing in Google’s eyes.
So, before you start designing your real estate investor website, you need to figure out who your target audience is. Once you figure it out, focus on that target audience on that web page. If your target audience is a person who is heading for foreclosure and needs to sell his/her house right away, focus on that person. Don’t talk about out of state owners or even worse, real estate investors.
Crucial Real Estate Website Question #2 – What are their Needs and what can I give them to satisfy that hunger?
A lot of people miss this one. Sometimes its because of the time constraint. We get wrapped up in the business and forget to do little things that really matter. But they are extremely important. This one especially. You need to figure out the REAL PROBLEM your target market is facing in his/her life. For instance, if your target prospect is facing foreclosure, most of the time that is not their real problem. Most of the time, it’s much more than that. There is something deeper causing this pain. Once you figure that out, they’ll want your help because you UNDERSTAND their real problem. They’ll trust you because you know their situation. You really want to help them. But how do you do that on the internet?
Well, interact with people in the forums and social media sites. Talk to them, ask questions and listen. Also, you can create a short survey that people can answer on your website. It will give you clues to their true deeper problems.
Crucial Real Estate Website Question #3 – What is the best way to reach my target audience?
Once you figure out your target audience and their true problem, you’ll need to do some research to see where they hang out on the internet. Shhh… I’ll let you in on a little secret. Do you know what is the easiest way to get traffic to your site? Here goes: Find out where your target audience hangs out on the internet and then go there and stand right in front of them (virtually speaking). If you figure that out, it will be a lot easier for you to convert them into buyers, I promise you.
Where do you look for them? How about forums, blogs, Yahoo Answers, Ebay, forsalebyowner.com, and Real Estate Social Sites such as trulia.com and zillow.com. That’s just for starters. If you want more resources, about 56 pages to be exact, look in my Real Estate Black Book.
That’s all I have for today. I’ll have part 2 of the 5 critical questions you need to answer before building your real estate website in my next post. In the meantime, let me know what you think about all of this by posting your comments below. Did this post get you to think and go back to your site? Is your site focused on your target audience?
Until Next Time,
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