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Real Estate Video Marketing- How To Get Millions Of Views On Youtube

Written on by Peter- REBB Founder


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For the last couple of weeks, I’ve been talking a lot about real estate video marketing as part of the real estate internet marketing series.  I’ve talked about how you can use Youtube.com to market your real estate business and your properties.  Today, I decided to do one more post about Youtube to tell you how you can utilize it for your real estate video marketing and internet marketing strategy.

But before I get into it, you might want to check out my other posts about real estate video marketing including Woow Baby! Will YouTube Let You Flip Homes With a Click of a Button?, Real Estate Video Marketing Just Got Better – How YouTube’s Changes to It’s Video Service Will Give You R.E.M. Edge & Real Estate Video Marketing – 3 Easy Steps To Video Marketing On Stereoids.

Have you ever wondered how some videos get millions of views on YouTube?  Today, I am going to let you in on this dirty little secret.  There are companies out there that use this little trick to get their views up high on YouTube’s most viewed videos or YouTube’s front page.  And if their video becomes viral, it will spread like wild fire from that point on.

Before I tell you about this little trick, I need to tell you that there are many different factors that play an important role in the success of getting thousands and even millions of views on YouTube.  Your real estate video marketing strategy needs to have several important aspects including a well optimized description and quality keywords.  Also, your real estate video needs to be viral in nature.  Otherwise, it is not going to spread across the internet very well.

if you need an example of a great viral commercial campaign, check out Will It Blend? videos.  Not only are these videos viral but the marketing behind is amazing.  There is a lot we can learn from that one campaign.

So, how do they do it?

How does a video get thousands and even millions of views on YouTube?

Through Video Ads!  Yes, many companies will purchase advertising on YouTube to get their video on YouTube’s Front page, ‘most viewed’, ‘most discussed’ or ‘top favorited videos’ pages.  Once the video is there, they can slow down on their advertising or even stop doing it all together.  Depending on the how well they created the video in respect to the viral effect, the video should spread like wild fire from that point on.

Where do the Ads appear on YouTube?

Here’s an example of Youtube Ad: (note the red square around the video)

As you can see, the ads appear on the right side of the page.  Just like in Google, advertisers can optimize their campaigns so that they show up whenever someone types in a certain keyword term.

How can this benefit Real Estate Investors?

Let’s see…

Your real estate investing company is helping people save their home and you have some kind of a twist on the way you advertise or help them with their problem.  Maybe you are a “foreclosure slayer” (playing off a vampire slayer movies) and you create a really funny and informative video on how people can save their house with a “foreclosure slayer.”

As part of your real estate video marketing strategy, you put up a video on Youtube, optimize your keywords and description (along with your website link at the beginning of the description where you can send people to build your list) but nothing happens.  So, after calculating your cost per lead, you go ahead and signup with YouTube to advertise your real estate video.

How is that for lead generation?  I think that’s a pretty good idea, don’t you?

What would you do?  How would you use YouTube for your marketing and lead generation strategies?  Share your comments below and let me know.  And ask me questions.  I’m always up for a challange 🙂

To Your Success,

Peter K.

P.S.

For more information on how you can advertise on YouTube, you can visit YouTube’s Advertising Channel.

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5 Comments on “Real Estate Video Marketing- How To Get Millions Of Views On Youtube”

  1. madona mati |

    Excellent content – as you always provide and inspires me to come again and again. You are on my RSS reader now.

    By the way, there is one more valuable resource I’d like to share with others readers. It’s about getting No #1 ranking for any Keyword on MSN search engine almost instantly.

    I won’t waste any of your time because this is absolutely mind-blowing. I have no idea how these guys accomplished this…

    Go… watch this free video.

  2. Owen Mcgab Enaohwo |

    Hey Peter, I just want to let you know that the interview you gave is now up at my blog. Its available as videos, audio and even a PDF transcript of the call. I incorporated some of the video marketing techniques you discussed in the interview.

    Refer your subscribers to check it out and leave their comments.

  3. The Best Real Estate Info » Blog Archive » Real Estate Video Marketing- How To Get Millions Of Views On Youtube |

    […] Peter- REBB Founder wrote an interesting post today onReal Estate Video Marketing- How To Get Millions Of Views On YoutubeHere’s a quick excerptFor the last couple of weeks, I’ve been talking a lot about real estate video marketing as part of the real estate internet marketing series. I’ve talked about how you can use Youtube.com to market your real estate business and your … […]

  4. Finest Real Estate Info » Blog Archive » Real Estate Video Marketing- How To Get Millions Of Views On Youtube |

    […] Peter- REBB Founder wrote an interesting post today onReal Estate Video Marketing- How To Get Millions Of Views On YoutubeHere’s a quick excerptYour real estate investing company is helping people save their home and you have some kind of a twist on the way you advertise or help them with their problem. Maybe you are a “foreclosure slayer” (playing off a vampire slayer movies) … […]

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    […] Peter- REBB Founder wrote an interesting post today onReal Estate Video Marketing- How To Get Millions Of Views On …Here’s a quick excerptReal estate video marketing is a goldmine. Today, you’ll learn how to get thousands of views on Youtube and for your real estate video marketing and internet marketing strategy. […]

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