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How To Avoid The Biggest Mistakes Most Real Estate Investors & Agents Make When Using Social Media Websites

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Real Estate Social Media MistakesReal Estate Social Media Marketing can be extremely powerful.  In fact, I use it in my business all the time.  If you look around this blog or on any of the social media website such as Twitter, Facebook, Linkedin, BiggerPockets and few other social media websites, you’ll see me on there.  Recently, someone asked me about using Twitter for real estate.  I answered him and then decided to post the answer here because I see this problem happen ALL THE TIME.

Here’s a scenario: You hear all those great things about social media marketing. How powerful it is, how you can make money using it, how it can explode your real estate business, how you should be on Twitter, Facebook and bunch of other social media websites, right?

So you go on there, build a profile and spend TONS of hours on there and what is your result? Nothing! All you hear is those virtual crickets when you’re logged in. So what’s the problem? Why isn’t social media working for you?

Well, here are several problems that might be killing your social media marketing campaigns.

This answer leans towards Twitter but it can apply to other social media websites as well.

Twitter can be extremely profitable and well worth it for your real estate business. In fact, I am using Twitter for one of my websites and it sends me a lot of traffic.

Here’s the deal: Twitter is a great list building media. There are a lot of investors and real estate agents on there. The trick you need to remember when using Twitter for your real estate business is that you need to:

1. Separate yourself from spending hours and hours on there. Many social media users end up spending hours and hours of their time on social media website.  most of the time, it includes reading updates, chatting with others, reading walls and watching videos.  You need to have a system in place that will allow you to use social media but not suck up most of your time.

For instance, you can use a service called to send out updates to all of your social media websites.  With this service, you are able to update all of your social media websites with one click.  You don’t have to login to each website individually and end up saving a lot of your time.  How cool is that? 🙂

2. Build relationships with people. I’m talking about people who respond to you, follow you, retweet your stuff. These are the people who are your lifeblood on social media websites, especially Twitter.  Think about it, there is a reason why people follow you and retweet your updates.  They like it, find it interesting and want to share it with others.  You need to talk to these people and build relationship with them.  One piece of advice, don’t sell them of your products and services which leads me to #3.

3. Don’t sell on social media website. At least not at first.  🙂  You need to minimize your tweets to about 80/20 ratio (at most). What I mean by that is 80% of your tweets need to be personal/friendly/non-commercial/educational. 20% (at most) can be of commercial nature.  Most people use social media to get away from all of the commercial, advertising and junk emails.  If you start doing that to them on there, they’ll ignore you and in some cases, unfriend you.  best type of selling is when you are not selling at all 🙂

One of the Biggest Social Media Mistakes

One of the biggest mistakes I see a lot of investors and agents make on twitter and other social media site is that the minute they get on there, they start marketing themselves.


Remember, social media websites are like a birthday party or if you went to college, a frat party:) People know each other there and when you first show up, you are an outsider. You would never go in there and start selling yourself, right? You need to make some friends before you tell them what you are all about. Otherwise, they’ll ignore you and if you act like a door to door salesman, they’ll kick you out. Same thing happens on social media websites. If you start selling right away, people will ignore your tweets, updates and you’ll never make any friends.

That’s it for now. 🙂

I hope this was helpful. Let me know what you think and if you have any questions, let me know in the comments below.

To Your Success,

Peter Kolat

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12 Comments on “How To Avoid The Biggest Mistakes Most Real Estate Investors & Agents Make When Using Social Media Websites”

  1. dedicated seo expert |

    Twitter has got a great advantage over other social media services.That is the reason why twitter has got more popularity than other social sites like myspace etc.

    Thanks for resource.

  2. Sweta |

    This is true that if you are going to invest anywhere then you should have the knowledge of the field. Real estate is the most trust able field for the investment. I have seen so many people who are using this field for their bright future. social media plays on important role for the real estate business. Anyways keep it up and keep continue with your valuable thoughts.

  3. immo132 |

    social media or social network is one of the best way to buil online relationships and fullfill the reqirements of user…. but these days … lots of spammer……ohhh

  4. Eldee |

    Hey Peter:

    Good advice. How does one learn nto be a social animal on the internet? I was never good at parties.

  5. Peter- REBB Founder |

    Hi Eldee,

    Believe it or not, social media “partying” is much easier than you think. Sometimes, all it takes is a simple: “Hi, My name is Eldee. I just saw your tweet about ….. I would love to hear more about it from you.”

    Something along those lines. You’ll see that once you start a conversation, it will start flowing and before you know it, you’ll be a pro. 🙂

    Good luck,

    Peter Kolat


  6. Maui Realtor |

    Thanks for the great post as usual, Peter. For too many people, social media becomes just another way of selling their services, where this should be a different approach, allow your clients/friends/visitors to see a different, more personable side of you. I recently started on twitter and one of my followers turned out to be a high-end buyer and we already have an offer on the table, waiting to hear from the seller.

  7. Peter- REBB Founder |

    @Maui Realtor

    That’s great Maui investor. Keep up the great work and let me know your progress.

    To Your Success,

    Peter Kolat

  8. Maui Realtor |

    I think it’s critical to bring something of value to the exchange. Rather than just selling real estate and showing your listings, show that you are a person with whom people would want to do business (act knowledgeable but personable). There is a big difference between being pushy and being a salesman.

  9. Peter- REBB Founder |

    @Maui Realtor

    Great point Maui Realtor. In today’s world, you can’t just sell, sell, sell like in the old days. You have to build relationships with your buyers, give them value and help them out. They appreciate it and will want to do business with you. Better yet, they’ll tell their friends about you.

    To Your Success,

    Peter Kolat

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