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Real Estate Video Marketing – 3 Easy Steps To Video Marketing On Stereoids

Written on September 22, 2008 by Peter- REBB Founder

Today, I want to share with you a quick, but very effective real estate video marketing secrets.  These little secrets can be used on your blog, your own site, and on other social media sites (if they allow video postings).  But before I go and give you the real estate video marketing secrets, here are couple of important points I need to share with you.

Point #1:  Prepare your video content before you start recording.  You don’t want to stop in the video to think, stutter and go hmmmmm.  if you write out what you are going to say, your video will look more professional.

Point #2:  Make sure you research keywords you want to optimize your videos for.  Many video sharing sites allow you to add tags to their videos to help you rank high in search engines.  That’s where you’ll input your keywords.  One more thing in regards to keywords, read my recent breaking news story on Google’s Audio Indexing Technology.  This will ensure your video’s future success.

I won’t keep you waiting any longer.  Here’s the basic real estate video marketing strategy…

Real Estate Video Marketing Step #1:  Create a video of yourself on a webcam or capture your computer screen using screen capture software.  I recommend 2 different screen capture software programs.  First, there is a Free screen capture software called CamStudio.  It works great but is not as good a a paid software called Camtasia Studio.

If you are just starting out and don’t have a big budget for screen capture software,  I would go with the free version.  But if you can afford Camtasia Studio, then believe me, it is well worth it.  I use Camtasia Studio when I do my screen captures and it is one of the best software programs I have on my computer.

Real Estate Video Marketing Step #2:  While recording, make sure you have the following items checked off.  First, make sure you provide great content in your video.  Otherwise, if the video is a sales pitch, people will leave.  Second, include a watermark at the bottom of your video directing people back to your site.  Both software programs can do that for you.  Also, mention your site at least 3 times in your video, possibly at the beginning, the middle and at the end.  Remember, repetition works. When mentioning your site, tell your visitors to perform some kind of an action and you’ll reward them with a free gift when they arrive at your site.  You must give them an irresistible offer so they’ll go through the trouble and click on the link or type in your site in the address bar.

Real Estate Video Marketing Step #3:  Submit your new real estate video to your blog, YouTube and other social media video hosting sites.  These sites can include revver.com, metacafe.comYahoo video, and Google Video. For a more complete list of video sharing sites, you can visit Wikipedia’s Video Sharing Sites list.  When submitting to Youtube.com, make sure you include your website url on the first line of your video description. When typing your url, write your url like this: http://www.yoursite.com (input your site name in place of yoursite).  You have to include the http:// tag in the description.  This will ensure that your url is clickable.

So there you go.  These 3 easy steps will get you noticed throughout the internet.  Your videos will start to rank higher in the search engines and you’ll start getting more traffic to your site.  if you would like some more video marketing tips, read my Real Estate Video Marketing – 3 Tips to get Your Video Marketing Off The Ground.

So, how was this strategy?  Do you have any questions?  Are you using it?  If not, start right now and share your comments and questions below in the comment area.  Remember, this blog loves comments and allows dofollow. :)

To Your Success,

Peter K.

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3 Comments on “Real Estate Video Marketing – 3 Easy Steps To Video Marketing On Stereoids”

  1. Owen Mcgab Enaohwo (10 comments.) |

    Hey are two sites you can use to post videos to multiple video sites at the same time.
    http://www.heyspread.com and http://www.tubemogul.com

    check them out

    The trick is to post to sites that the other one does not post to.

    Replyhttp://www.tubemogul.com\n\ncheck them out\n\nThe trick is to post to sites that the other one does not post to.’); return false;”>Quote
  2. Real Estate Internet Marketing Blog with an IM Twist |

    [...] So there you go.  Three tips to help you get your video off the ground.  Obviously, there is more to it but if I keep going, the post will be mile long.  However, If you need some more marketing secrets for your real estate video marketing, read my Real Estate Video Marketing – 3 Steps to VIdeo Marketing on Stereoids. [...]

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    [...] Just click on different categories, and you’ll have plenty to work with for the next week. Real Estate Video Marketing- 3 Easy Steps to Video Marketing on Steroids, Real Estate Blogs – How You Can Start Generating Real Estate Leads In The Next 15 Minutes, and How [...]

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